360 website solutions Brainstorming To Increase Web design and development Revenue

360 Website Solutions Marketing Strategy

IMPACT Buyer

  • Home services businesses
  • Main focus on contractors, plumbers, electricians, and painters
  • Targeting small to medium-sized businesses
  • Located in major metropolitan areas
  • Budget-conscious but looking for professional web design and development services
  • Seeking scalable solutions that can grow with their business

IMPACT Product/Service

  • Custom web design and development
  • Responsive and mobile-friendly websites
  • Search engine optimization (SEO) services
  • Conversion-focused landing pages
  • Integrated content management systems (CMS)
  • CRM integration and lead capture forms
  • Social media integration

Content Marketing Ideas

Viral Content Marketing Ideas:

  • 1. “Top 10 Home Services Websites That Are Crushing It” – Showcase successful websites in the home services industry and highlight the design, functionality, and SEO tactics they are utilizing.
  • Promote on: Home services industry forums, social media groups, and relevant website communities
  • 2. “Before and After” Transformation Stories – Share real-life examples of home services businesses who have benefited from a professional website redesign or development, with quantifiable metrics like increased leads, conversions, or revenue.
  • Promote on: Social media platforms, local business directories, and industry-specific publications
  • 3. Interactive Quiz: “Is Your Website Helping or Hurting Your Home Services Business?” – Create an engaging quiz that allows home services business owners to assess the effectiveness of their current website, ultimately promoting the need for professional web design and development.
  • Promote on: Social media platforms, industry forums, and relevant email newsletters
  • 4. “Ask the Expert” Video Series – Generate a series of videos where a website design and development expert answers common questions and offers advice specific to home services businesses.
  • Promote on: YouTube, social media platforms, and home services associations
  • 5. “Home Services Website Makeover Contest” – Organize a contest where home services businesses can enter to win a free website makeover. Promote the contest through social media platforms, local business directories, and industry-specific publications.
  • Promote on: Social media platforms, local business directories, and industry-specific publications

SEO Strategy

Keywords to Focus On:

  • Web design for home services businesses
  • Custom web development for contractors
  • Mobile-friendly websites for plumbers
  • Responsive web design for electricians
  • SEO services for painters

Content Creation:

  • Create informative and educational blog posts targeting specific home services industries, such as “The Benefits of Professional Web Design for Contractors” or “How SEO Can Improve Your Painting Business.”
  • Develop in-depth case studies showcasing successful website projects for home services businesses.
  • Create engaging video content demonstrating the impact of a professional website on the success of home services businesses.
  • Produce high-quality infographics that highlight the importance of responsive web design and SEO for home services businesses.

Link Building Ideas:

  • Reach out to industry associations and offer to write guest blog posts or provide expert commentary on web design and development for home services businesses.
  • Create partnerships with local home services business directories and offer to provide valuable content in exchange for a backlink to your website.
  • Develop relationships with influencers in the home services industry and collaborate on content or cross-promotion opportunities.
  • Offer free website audits for home services businesses and share the results in a personalized report, asking for a mention or link back to your website.

Social Media Strategy

Social Media Platforms:

  • Facebook: Run targeted ads and engage with local home services business communities through informative posts, Q&A sessions, and success stories.
  • LinkedIn: Connect with contractors, plumbers, electricians, and painters through industry-specific groups and share valuable content related to web design and development for home services businesses.
  • Instagram: Showcase visually appealing design elements, before and after transformations, and behind-the-scenes glimpses of website projects for home services businesses.
  • YouTube: Upload video tutorials, testimonials, and walkthroughs of successful website projects for home services businesses.
  • Pinterest: Create boards dedicated to inspirational home services website designs, SEO tips, and DIY web design ideas for contractors, plumbers, electricians, and painters.

Promotion Ideas:

  • Create engaging and shareable social media posts that highlight the benefits of professional web design and development for home services businesses.
  • Host Facebook Live sessions where you provide free advice and answer questions related to web design and development for contractors, plumbers, electricians, and painters.
  • Collaborate with industry influencers and offer exclusive discounts or promotions for their followers.
  • Run contests on Instagram or Facebook where home services businesses can enter to win a discounted or free website service.
  • Utilize targeted social media advertising to reach home services businesses in specific metropolitan areas, offering tailored web design and development solutions.
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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.