5k Brainstorming To Increase SEO, Digital Marketing, Google advertising, facebook ads, digital marketing strategies Revenue

5k Business Growth Strategy Plan

IMPACT Buyer

Our target buyers are businesses with annual revenue between five million and 50 million. They are already spending money on a marketing campaign and are seeking to create more opportunities. Here are some unique strategies to reach them:

  • Collaborate with industry influencers: Identify influencers in the marketing field who have a significant following and reach out to them for collaboration opportunities such as guest blogging, joint webinars, or podcast interviews.
  • Create case studies: Showcase successful marketing campaigns you have executed by creating detailed case studies. Highlight the results achieved and how your strategies helped businesses in similar situations.
  • Offer free marketing audits: Provide a free assessment of a company’s current marketing efforts and identify gaps or areas of improvement. This will serve as a lead generation tool to attract potential clients.
  • Host educational webinars: Organize webinars that provide valuable insights and strategies for businesses to enhance their marketing efforts. Promote these webinars through email marketing and social media to attract potential buyers.
  • Develop data-driven reports: Conduct research and analyze industry-specific data to create informative reports. These reports can be used as lead magnets to capture contact information and build relationships with potential clients.

IMPACT Product/Service

Our products/services include SEO, Digital Marketing, Google advertising, Facebook ads, and digital marketing strategies. To effectively market these offerings, consider the following strategies:

  • Targeted landing pages: Create dedicated landing pages for each service/product to bring in highly targeted traffic from paid search campaigns. These landing pages should highlight the benefits, features, and unique selling propositions of the respective offerings.
  • Testimonials and case studies: Incorporate client testimonials and success stories on your website and marketing materials to build credibility and trust. Highlight specific results achieved through your services.
  • Offer free consultations: Provide potential clients with an opportunity to schedule a free consultation to discuss their marketing needs and how your services can help them achieve their goals. Use email marketing and PPC campaigns to promote this offer.
  • Targeted ad copy and hooks: Craft compelling ad copy that addresses the pain points of the target audience and clearly communicates the value proposition of your services. Use attention-grabbing hooks to capture their interest.
  • Utilize data-driven insights: Leverage data and analytics to identify trends and patterns in your clients’ industries. Use this information to offer customized marketing strategies that align with their specific needs and goals.

Content Marketing Ideas

Creating viral content can help generate buzz and attract potential buyers. Here are five content marketing ideas and platforms to promote them:

  • Interactive infographics – promote on Pinterest and LinkedIn
  • Viral video series featuring industry experts – promote on YouTube and Facebook
  • Quizzes and assessments related to digital marketing – promote on Twitter and Instagram
  • Ultimate guides and e-books on specific marketing strategies – promote on LinkedIn and industry forums
  • Podcast interviews with successful marketing executives – promote on iTunes and LinkedIn

SEO Strategy

Keywords to Focus on:

  • Digital marketing strategies for businesses
  • Effective SEO techniques for businesses
  • Google advertising tips and tricks
  • Facebook ads optimization strategies
  • Maximizing digital marketing ROI

Content Creation:

  • Create in-depth blog posts for each targeted keyword, providing valuable insights and practical tips
  • Produce video tutorials on digital marketing strategies and optimization techniques for better visibility on YouTube and Google search results
  • Develop comprehensive guides and whitepapers discussing the latest trends and best practices in digital marketing

Link Building Ideas:

  • Guest blogging: Reach out to authoritative digital marketing websites and offer to write guest posts that link back to your website
  • Broken link building: Identify broken links on relevant marketing websites and offer your content as a replacement
  • Create shareable infographics that other websites will want to link to
  • Participate in industry forums and include links to your content when relevant
  • Collaborate with industry influencers and ask for backlinks from their websites or social media profiles

Social Media Marketing

Given the target audience, the following social media platforms are recommended:

  • LinkedIn: Share industry insights, thought leadership content, and case studies. Engage in discussions in relevant groups and connect with potential buyers.
  • Twitter: Share quick tips, statistics, and engage in conversations with industry professionals. Utilize relevant hashtags to increase visibility.
  • Facebook: Promote blog posts, videos, and webinars. Run targeted Facebook ads to reach potential buyers.
  • YouTube: Share video content showcasing your expertise and success stories. Optimize videos for SEO to increase visibility in search results.
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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.