Every business has a personality. We call it your core emotional brand archetype, and you can use it to best position your business to reach its full potential. Your brand archetype is one of 15 core emotions—from affinity and authority to prestige and urgency—that have sold every brand for centuries around the world.
Just like every successful business, you need rich insight to market your business effectively so you can attract and cultivate clients and/or customers.
It’s a sad reality, but four out of five small businesses fail. Also, more than 30 million small businesses will never get the kind of strategic guidance they need to succeed. It’s impossible to sell your offerings effectively unless you know how your brand attracts clients and/or customers.
It’s no secret that the world’s leading companies—from Apple and eBay to Lamborghini and Target—know their archetypes for their brands, products and services well. Every bit of their advertising, marketing and communication leans on these archetypes. These companies couldn’t be successful without deeply knowing and harnessing the power of the archetypes that best represent who they are and what they offer.
It’s a simple question, but most business owners and/or marketing heads do not know their brand archetypes. How can these people advertise, market and communicate what their brand is about without knowing their brand archetypes? Enough about them—let’s talk about you!
