Arizona Diamond Center Brainstorming To Increase we sell gold chains Revenue




Arizona Diamond Center Marketing Plan


Arizona Diamond Center Marketing Plan

IMPACT Buyer

Our target audience is low-income individuals who have an affinity for gold chains. These individuals are looking for high-quality gold chains at affordable prices.

Key characteristics of our target audience:

  • Low-income individuals
  • Age group: 18-35
  • Urban dwellers
  • Interested in fashion and accessories
  • Active on social media platforms

Our goal is to reach and engage this target audience effectively through various marketing channels.

IMPACT Product/Service

Arizona Diamond Center specializes in selling high-quality gold chains at affordable prices. Our products offer great value for the price and cater to the low-income segment. We pride ourselves on offering a wide selection of gold chains with different styles, lengths, and designs.

Key features of our gold chains:

  • Authentic gold
  • Different karat options (e.g., 14k, 18k)
  • Variety of lengths and thicknesses
  • Diverse designs (e.g., rope, Cuban, figaro)
  • Affordable pricing

Content Marketing Ideas

Viral Content Idea 1: “Golden Stories” Blog Series

Create a blog series called “Golden Stories” where we showcase stories of individuals who have found or experienced significant moments in their lives while wearing our gold chains. This emotional and relatable content can be shared on our blog and social media platforms.

Promote on: Our website’s blog, Facebook, Instagram

Viral Content Idea 2: “DIY Gold Chain Fashion” YouTube Tutorials

Create a series of step-by-step DIY fashion tutorials on YouTube, showcasing creative ways to style and accessorize with our gold chains on a budget. This content can attract and engage our target audience while promoting our products indirectly.

Promote on: YouTube, Instagram, Pinterest

Viral Content Idea 3: “Golden Style Challenge” Instagram Contest

Organize an Instagram contest where participants can showcase their best fashion looks incorporating our gold chains. Encourage participants to share their photos with a unique hashtag to increase visibility and engagement, offering a chance to win a free gold chain or a discount voucher.

Promote on: Instagram

Viral Content Idea 4: “Gold Chain Fashion Trend Report” Infographic

Create an infographic highlighting the latest fashion trends and how our gold chains fit into these trends. Include statistics and visuals to make the content more engaging and shareable.

Promote on: Our website’s blog, Pinterest

Viral Content Idea 5: “Golden Quotes” Social Media Campaign

Design visually appealing quote cards featuring inspirational or empowering quotes related to gold chains, fashion, and self-expression. Share these cards regularly on our social media platforms to create brand awareness and engagement.

Promote on: Facebook, Instagram, Twitter

SEO

Keywords to Focus On:

– Affordable gold chains

– Quality gold chains for less

– Discounted gold chains

– Authentic gold chains

– Stylish gold chains on a budget

Content Ideas:

– Create informative product descriptions for each gold chain listing on the website, focusing on the unique features and benefits.

– Write blog articles about gold chain styles, fashion trends, care tips for gold chains, and budget-friendly fashion ideas incorporating gold chains.

Link Building Ideas:

– Reach out to fashion influencers and offer them free gold chains in exchange for honest reviews or shoutouts on their blogs or social media platforms.

– Collaborate with fashion bloggers to create guest posts or sponsored content featuring our gold chains.

Social Media Marketing Ideas

Social Media Platforms:

– Instagram: This platform is highly visual and popular among our target audience for fashion-related content. Regularly post high-quality images and videos showcasing our gold chains, customer testimonials, and user-generated content.

– Facebook: Utilize Facebook Ads to target low-income individuals interested in fashion and accessories. Run contests, share blog articles, and promote special offers or discounts.

– YouTube: Create video content, such as tutorials, fashion lookbooks, and testimonials, to showcase our gold chains and engage with our target audience.

Promotion Strategies:

– Collaborate with fashion influencers on Instagram and YouTube to create sponsored content featuring our gold chains and exclusive discount codes.

– Engage actively with our audience by responding to comments, direct messages, and participating in relevant fashion-related discussions on social media platforms.


Scroll to Top

Are you ready to grow?

SCHEDULE A STRATEGY SESSION

By providing a phone number you agree to receive a text message asking for permission to communicate occasional tips with you via text message in the future.

The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.