Austin EastCiders Business Growth Ideas

ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

Action Plan for Austin EastCiders

Action Plan for Austin EastCiders

Austin EastCiders is a craft cider brewery that offers a variety of American ciders. Our action plan will focus on selling more of their impact product, Blueberry Yuzu light cider, to their impact buyer, Adults(21 and up) in the US who enjoy alcoholic ciders, and Adults(21 and up) in the US who enjoy trying new alcoholic beverages.

IMPACT Offering

The Blueberry Yuzu light cider is a unique and refreshing cider that is perfect for those who enjoy trying new alcoholic beverages. It has a lower alcohol content and fewer calories than traditional ciders, making it an ideal choice for health-conscious consumers. The cider is made with fresh blueberries and yuzu, a Japanese citrus fruit, giving it a delicious and fruity taste.

  • Interest: The unique flavor and lower alcohol content of the Blueberry Yuzu light cider will attract health-conscious consumers who enjoy trying new alcoholic beverages.
  • Margin: The lower alcohol content and fewer calories of the Blueberry Yuzu light cider will allow Austin EastCiders to sell the product at a premium price point.
  • Potential: The increasing popularity of cider and the growing trend towards healthier alcoholic beverages make the Blueberry Yuzu light cider a high-potential product.
  • Attract: The unique flavor and lower alcohol content of the Blueberry Yuzu light cider will attract health-conscious consumers who enjoy trying new alcoholic beverages.
  • Competition: There are few other ciders on the market that offer a similar flavor profile and lower alcohol content, giving Austin EastCiders a competitive advantage.
  • Tenure: The Blueberry Yuzu light cider has the potential to become a long-term product for Austin EastCiders, as the trend towards healthier alcoholic beverages is likely to continue.

IMPACT Prospect Persona

Name: Healthy Hannah

Age: 28

Occupation: Fitness instructor

Interests: Healthy eating, exercise, trying new things

Goals: To maintain a healthy lifestyle while still enjoying alcoholic beverages

Challenges: Finding alcoholic beverages that are low in calories and sugar

Values: Health, wellness, adventure

Fears: Gaining weight, compromising her health

5 Unique Viral Content Ideas

  1. Recipe Video: Create a video showcasing how to make a Blueberry Yuzu light cider cocktail.
  2. Instagram Challenge: Encourage followers to post photos of themselves enjoying a Blueberry Yuzu light cider while doing a healthy activity, such as hiking or yoga.
  3. Virtual Tasting: Host a virtual tasting event where participants can try the Blueberry Yuzu light cider and learn more about the health benefits of the product.
  4. Infographic: Create an infographic that highlights the health benefits of the Blueberry Yuzu light cider compared to other alcoholic beverages.
  5. Influencer Collaboration: Partner with a health and wellness influencer to promote the Blueberry Yuzu light cider on social media.

5 Innovative Conversion Ideas

  1. Free Sample: Offer a free sample of the Blueberry Yuzu light cider to customers who purchase a different Austin EastCiders product.
  2. Limited-Time Offer: Create a limited-time offer where customers can purchase a six-pack of Blueberry Yuzu light cider at a discounted price.
  3. Bundle Deal: Offer a bundle deal where customers can purchase the Blueberry Yuzu light cider along with a healthy snack or exercise class.
  4. Referral Program: Create a referral program where customers can earn discounts on their next purchase for referring a friend who buys the Blueberry Yuzu light cider.
  5. Custom Label: Allow customers to create a custom label for their Blueberry Yuzu light cider bottle, making it a unique and personalized gift.

Channel Selection with Examples

  • Social Media: Promote the Blueberry Yuzu light cider on Instagram and Facebook with sponsored posts and influencer collaborations.
  • Email Marketing: Send targeted emails to customers who have previously purchased Austin EastCiders products, highlighting the health benefits and unique flavor of the Blueberry Yuzu light cider.
  • Events: Host tasting events at local gyms and health food stores to introduce the Blueberry Yuzu light cider to health-conscious consumers.
  • Retail: Partner with health food stores and gyms to sell the Blueberry Yuzu light cider, targeting customers who are already interested in health and wellness products.

5-10 SEO Keywords + Content & Link Building Ideas

  • SEO Keywords: Blueberry Yuzu cider, low-calorie cider, healthy alcoholic beverage, unique cider flavor, Austin EastCiders
  • Content Ideas: Blog posts about the health benefits of the Blueberry Yuzu light cider, recipes for Blueberry Yuzu light cider cocktails, interviews with health and wellness experts about the benefits of low-calorie alcoholic beverages.
  • Link Building Ideas: Partner with health and wellness bloggers to create guest posts about the Blueberry Yuzu light cider, reach out to health food stores and gyms to ask them to link to the Austin EastCiders website, participate in online forums and discussions about healthy alcoholic beverages.

Unique Social Media Opportunities

  • Instagram Reels: Create short, engaging videos showcasing the health benefits and unique flavor of the Blueberry Yuzu light cider.
  • Facebook Live: Host a Facebook Live event where viewers can ask questions about the Blueberry Yuzu light cider and learn more about its health benefits.
  • TikTok: Create fun and creative TikTok videos featuring the Blueberry Yuzu light cider, targeting a younger audience who may be interested in trying new alcoholic beverages.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.