BRAD Business Growth Ideas

ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

BRAD Action Plan

BRAD Action Plan

Introduction

The following action plan outlines how BRAD can sell more of their impact product and generate more leads for companies interested in recycling electronics. The plan is divided into seven sections, each with unique ideas and examples to help BRAD achieve their goals.

IMPACT Offering

BRAD’s impact offering is their app for lead generation and their telemarketing services for eWaste recyclers. This offering has the potential to generate interest and attract potential clients.

IMPACT Prospect Persona

The IMPACT prospect is a small to medium-sized eWaste recycling company that is looking to expand their client base. They are interested in cost-effective solutions that will help them find new clients and grow their business.

5 Unique Viral Content Ideas

  • “The Ultimate Guide to eWaste Recycling” – a comprehensive guide that covers everything from the environmental impact of eWaste to the benefits of recycling.
  • “The Top 10 Benefits of Recycling Electronics” – a listicle that highlights the benefits of recycling electronics, such as reducing landfill waste and conserving natural resources.
  • “The eWaste Recycling Challenge” – a social media challenge that encourages people to recycle their electronics and nominate others to do the same.
  • “The eWaste Recycling Quiz” – a fun and interactive quiz that tests people’s knowledge of eWaste recycling and educates them on the importance of recycling.
  • “The eWaste Recycling Mythbusters” – a series of videos that debunk common myths about eWaste recycling and educate people on the facts.

5 Innovative Conversion Ideas

  • Offer a free trial of BRAD’s app and telemarketing services to potential clients.
  • Create a referral program that rewards clients for referring new business to BRAD.
  • Use retargeting ads to remind potential clients of BRAD’s services after they have visited the website.
  • Offer a discount or special promotion to clients who sign up for BRAD’s services within a certain timeframe.
  • Create a sense of urgency by highlighting the limited availability of BRAD’s services.

Channel Selection with Examples

  • Search Engine Optimization (SEO) – optimize BRAD’s website for keywords related to eWaste recycling and create content that educates people on the importance of recycling.
  • Pay-Per-Click (PPC) Advertising – use Google Ads to target people searching for eWaste recycling services and drive traffic to BRAD’s website.
  • Social Media Marketing – use Facebook and LinkedIn to target small to medium-sized eWaste recycling companies and promote BRAD’s services.
  • Email Marketing – create a monthly newsletter that highlights BRAD’s impact product and provides valuable information on eWaste recycling.
  • Content Marketing – create blog posts, infographics, and videos that educate people on the importance of eWaste recycling and promote BRAD’s services.

5-10 SEO Keywords + Content & Link Building Ideas

  • Keywords: eWaste recycling, electronic waste, recycling electronics, sustainable electronics, green technology
  • Create a blog post that highlights the environmental impact of eWaste and how recycling can help.
  • Partner with a local eWaste recycling company and create a joint press release that promotes both companies.
  • Create a video that showcases the benefits of recycling electronics and how BRAD’s services can help.
  • Write a guest post for a sustainability blog that educates people on eWaste recycling and promotes BRAD’s services.
  • Reach out to other websites in the sustainability space and ask for a link back to BRAD’s website.

Unique Social Media Opportunities

  • Create a LinkedIn group for eWaste recycling companies and use it to promote BRAD’s services.
  • Create a Twitter hashtag for eWaste recycling and use it to promote BRAD’s services.
  • Create a Facebook group for people interested in sustainability and use it to promote BRAD’s services.
  • Partner with a social media influencer in the sustainability space and have them promote BRAD’s services to their followers.
  • Create a YouTube channel and post videos that educate people on eWaste recycling and promote BRAD’s services.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.