Chic Niche Boutique Brainstorming To Increase curated selection of high-quality, handmade home décor products from independent artisans around the world. Revenue

1. IMPACT Offering

Chic Niche Boutique’s curated selection of high-quality, handmade home décor products from independent artisans around the world is an Impact Offering because it:

Interest: Appeals to interior designers and home decor enthusiasts who value unique, handcrafted items for their residential or commercial design projects.
Margin: Offers a high margin due to the exclusivity of the products and the premium pricing.
Potential: Has the potential to increase revenue and establish Chic Niche Boutique as a go-to source for unique home decor products.
Attract: Attracts customers who are looking for high-quality, unique, and handcrafted home decor products.
Competition: Has a low competition due to the exclusivity of the products and the focus on independent artisans.
Tenure: Has a long tenure due to the timeless nature of the products and the focus on quality.

2. IMPACT Prospect Persona

Name: Rachel
Age: 35
Occupation: Interior Designer
Income: $80,000+
Location: Urban area
Interests: Travel, art, unique home decor, sustainability

Rachel is an interior designer who specializes in creating unique and sustainable spaces for her clients. She values high-quality, handcrafted items and is always on the lookout for unique pieces to incorporate into her projects. Rachel is willing to pay a premium for unique and high-quality home decor products that are not easily found in mainstream stores.

3. 5 Unique Viral Content Ideas

– Showcase the process of how the products are made by the independent artisans, including interviews with the artisans themselves.
– Create a series of blog posts featuring different design styles and how to incorporate Chic Niche Boutique’s products into those styles.
– Host a virtual home decor competition where customers can submit photos of their home decor featuring Chic Niche Boutique’s products for a chance to win a prize.
– Partner with a sustainability-focused influencer to create content around the eco-friendly aspects of the products and how they fit into a sustainable lifestyle.
– Create a video series featuring interior designers and their design process, highlighting how they incorporate Chic Niche Boutique’s products into their projects.

4. 5 Innovative Conversion Ideas

– Offer a personalized design consultation service where customers can get advice on how to incorporate Chic Niche Boutique’s products into their space.
– Create a loyalty program that rewards customers for repeat purchases and referrals.
– Offer a limited-time discount for customers who purchase multiple products.
– Provide free shipping for orders over a certain amount.
– Create a gift registry service for customers who want to register for Chic Niche Boutique’s products for their wedding or other special occasion.

5. Channel Selection with Examples

– Instagram: Share high-quality photos of the products in styled settings, and partner with influencers to showcase the products in their own homes.
– Pinterest: Create boards featuring different design styles and how Chic Niche Boutique’s products can be incorporated into those styles.
– Email marketing: Send personalized recommendations to customers based on their past purchases and browsing history.
– Google Ads: Target customers who are searching for unique home decor products and use ad copy that highlights the exclusive nature of Chic Niche Boutique’s products.
– Trade shows: Attend trade shows that cater to interior designers and showcase the products in person.

6. 5-10 SEO Keywords + Content & Link Building Ideas

– Keywords: handmade home decor, unique home decor, independent artisans, sustainable home decor, high-quality home decor
– Content ideas: Create blog posts featuring interviews with the independent artisans, showcase the sustainability aspects of the products, create gift guides featuring Chic Niche Boutique’s products, and create product comparison guides.
– Link building ideas: Partner with sustainable living blogs and home decor magazines to feature Chic Niche Boutique’s products, collaborate with interior designers to showcase the products in their projects, and reach out to independent artisans to feature their products on Chic Niche Boutique’s website.

7. Unique Social Media Opportunities

– TikTok: Create short videos showcasing the products in unique ways and use popular music to make the videos more engaging.
– Facebook Live: Host live Q&A sessions with the independent artisans to give customers a behind-the-scenes look at the product creation process.
– YouTube: Create a video series featuring different design styles and how Chic Niche Boutique’s products can be incorporated into those styles.
– Instagram Reels: Create short, engaging videos showcasing the products in unique ways and use trending hashtags to increase reach.
– Twitter: Use Twitter to engage with customers and share updates on new product releases and promotions.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.