conklin media Brainstorming To Increase marketing action plans (MAPS) Revenue



Conklin Media – Marketing Action Plans (MAPS) Growth Strategy

IMPACT Buyer

Our target audience consists of leaders of 10 million to 150 million dollar companies who are responsible for marketing and growth. They are actively seeking marketing solutions to drive their business forward and are open to innovative strategies and ideas.

IMPACT Product/Service

Marketing Action Plans (MAPS) are comprehensive growth strategies designed specifically for mid-sized businesses. These plans provide a roadmap to success, outlining actionable steps to improve marketing efforts and drive revenue growth. With our expertise, we will help businesses achieve their goals and unlock their full potential.

Content Marketing Ideas

  1. Viral Idea 1: The Ultimate Marketing Action Guide

    Create a visually appealing and interactive eBook that provides valuable insights and tips about marketing strategies. Promote this content on LinkedIn, targeting business leaders and marketing professionals. Offer the eBook as a free download in exchange for email signups.

  2. Viral Idea 2: Success Stories from MAPS Customers

    Showcase success stories from our previous customers who have implemented our MAPS and achieved remarkable results. Create engaging videos and share them on YouTube and Facebook. Encourage viewers to share their own success stories using a branded hashtag.

  3. Viral Idea 3: “Growth Secrets” Podcast

    Host a podcast series where industry experts share their growth secrets and discuss marketing strategies. Distribute the podcast on platforms like iTunes, Google Podcasts, and Spotify. Encourage listeners to provide feedback and share episodes on social media.

  4. Viral Idea 4: Infographic – “10 Essential Growth Hacks for Mid-Sized Businesses”

    Create an eye-catching infographic that highlights 10 actionable growth hacks specifically tailored to mid-sized businesses. Share the infographic on Pinterest and Instagram, targeting business owners and entrepreneurs. Include a call-to-action to download the full growth hacks guide.

  5. Viral Idea 5: Webinar – “Mastering Digital Marketing for Mid-Sized Companies”

    Host a live webinar where our experts share valuable insights and strategies for mastering digital marketing in the mid-sized business sector. Promote the webinar through email marketing campaigns and social media platforms such as Twitter and LinkedIn. Offer a recording of the webinar as an on-demand resource.

SEO Strategy

Keywords to Focus on:

  • Marketing action plans for mid-sized businesses
  • Growth strategies for 10-150 million dollar companies
  • Comprehensive marketing roadmap
  • Revenue growth solutions

Content Creation:

  • Write in-depth blog posts targeting each keyword, offering valuable insights and actionable tips.
  • Create case studies showcasing the effectiveness of our MAPS.
  • Produce video tutorials explaining different marketing strategies for mid-sized businesses.
  • Create visually appealing infographics highlighting key growth strategies.
  • Develop comprehensive guides and eBooks offering step-by-step instructions for implementing effective marketing action plans.

Link Building Ideas:

  • Reach out to influential marketing blogs and offer guest posts that provide value to their audience.
  • Create shareable content such as unique industry reports or research studies to attract backlinks naturally.
  • Contribute to relevant online forums and communities, offering expert advice and linking back to relevant resources on our website.
  • Collaborate with industry influencers to create co-branded content and cross-promote on respective platforms.
  • Create valuable resources, such as industry-specific toolkits, and reach out to relevant businesses and organizations to feature them on their websites.

Social Media Strategy

Relevant Platforms:

  • LinkedIn: Connect with business leaders, join industry-specific groups, and share valuable insights and success stories. Engage in conversations and promote our MAPS services as a solution to their marketing and growth challenges.
  • YouTube: Create video content showcasing the effectiveness of our MAPS and provide educational resources related to marketing strategies. Optimize videos with relevant keywords and link back to landing pages on our website.
  • Facebook: Share success stories, behind-the-scenes content, and engage with our community. Utilize Facebook Groups to connect with business owners and share valuable content tailored to their needs.
  • Twitter: Share bite-sized marketing tips and engage in industry conversations. Utilize hashtags relevant to mid-sized businesses and include links to blog posts and landing pages.
  • Pinterest: Share visually appealing infographics, guides, and case studies. Optimize pins with keyword-rich descriptions and link back to relevant landing pages.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.