EcoTech Solutions Business Growth Ideas

ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

Action Plan for EcoTech Solutions

Action Plan for EcoTech Solutions

Introduction

EcoTech Solutions is a sustainable technology company that specializes in providing eco-friendly solutions for businesses and consumers. The purpose of this action plan is to help EcoTech Solutions sell more of their impact product, Innovative renewable energy systems and energy-efficient products, to their impact buyer, Sustainability Manager or Facilities Manager.

IMPACT Offering

Interest: EcoTech Solutions offers innovative renewable energy systems and energy-efficient products that can help businesses and homeowners reduce their carbon footprint and energy costs.

Margin: The profit margin on these products is high, making them a lucrative offering for EcoTech Solutions.

Potential: The potential market for these products is large, as more and more businesses and homeowners are becoming environmentally conscious and looking for sustainable solutions.

Attract: The products offered by EcoTech Solutions are attractive to environmentally-conscious homeowners and businesses looking to reduce their carbon footprint and energy costs.

Competition: While there are other companies offering similar products, EcoTech Solutions stands out for their commitment to sustainability and their innovative approach to renewable energy systems.

Tenure: EcoTech Solutions has a strong reputation in the industry and has been in business for several years, making them a reliable and trustworthy partner for businesses and homeowners.

IMPACT Prospect Persona

Name: Sarah Sustainability

Job Title: Sustainability Manager

Demographics: Sarah is a 35-year-old college-educated woman who is passionate about sustainability and the environment. She works for a small to medium-sized business with 50-500 employees.

Goals: Sarah’s goal is to help her company reduce its carbon footprint and become more sustainable. She is always on the lookout for new and innovative solutions that can help her achieve this goal.

Pain Points: Sarah is often frustrated by the lack of support from upper management and the difficulty in getting buy-in for sustainability initiatives. She is also concerned about the cost of implementing new solutions.

5 Unique Viral Content Ideas

  • “10 Ways to Reduce Your Business’s Carbon Footprint”: A blog post outlining simple and effective ways businesses can reduce their carbon footprint.
  • “The Future of Renewable Energy”: A video featuring interviews with industry experts discussing the latest trends and innovations in renewable energy.
  • “The Benefits of Energy-Efficient Products”: An infographic highlighting the financial and environmental benefits of using energy-efficient products.
  • “Sustainability Success Stories”: A series of case studies featuring businesses that have successfully implemented sustainable solutions and seen positive results.
  • “The Impact of Climate Change on Business”: A white paper exploring the ways in which climate change is affecting businesses and why it’s important to take action now.

5 Innovative Conversion Ideas

  • Free Energy Audit: Offer a free energy audit to businesses to help them identify areas where they can reduce energy consumption and save money.
  • Product Demos: Host product demos and workshops to showcase the benefits of EcoTech Solutions’ products and how they can help businesses become more sustainable.
  • Customized Solutions: Work with businesses to create customized solutions that meet their specific sustainability goals and needs.
  • Referral Program: Offer incentives for businesses that refer other businesses to EcoTech Solutions.
  • Financing Options: Offer financing options to businesses to help them overcome the cost barrier of implementing sustainable solutions.

Channel Selection with Examples

  • LinkedIn: Share thought leadership content, such as blog posts and white papers, with a targeted audience of sustainability professionals.
  • Facebook: Use Facebook ads to target environmentally-conscious homeowners and businesses with messaging around the benefits of EcoTech Solutions’ products.
  • Email Marketing: Send targeted email campaigns to businesses that have expressed interest in sustainability and renewable energy solutions.
  • Trade Shows: Attend trade shows and conferences focused on sustainability and renewable energy to showcase EcoTech Solutions’ products and connect with potential customers.
  • Google AdWords: Use targeted keywords to reach businesses and homeowners searching for sustainable solutions and drive them to EcoTech Solutions’ website.

5-10 SEO Keywords + Content & Link Building Ideas

  • SEO Keywords: Renewable energy systems, Energy-efficient products, Sustainable solutions, Carbon footprint reduction, Eco-friendly products, Green energy solutions, Energy savings, Sustainable technology, Energy conservation, Clean energy solutions.
  • Content Ideas: Blog posts, white papers, case studies, infographics, videos, product demos, webinars.
  • Link Building Ideas: Guest blogging on sustainability and renewable energy websites, partnering with industry influencers to promote EcoTech Solutions’ products, participating in online forums and communities focused on sustainability and renewable energy.

Unique Social Media Opportunities

EcoTech Solutions can leverage social media to reach a wider audience and engage with potential customers. Some unique social media opportunities include:

  • Instagram: Share photos and videos of EcoTech Solutions’ products in action, highlighting the environmental and financial benefits of using them.
  • Twitter: Use Twitter to share news and updates on the latest trends and innovations in renewable energy and sustainability.
  • YouTube: Create educational videos and product demos to showcase the benefits of EcoTech Solutions’ products and how they can help businesses become more sustainable.
  • Pinterest: Create boards focused on sustainability and eco-friendly products, featuring EcoTech Solutions’ products and other relevant content.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.