Facebook Business Growth Ideas

ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

Action Plan for Facebook Ads

Action Plan for Facebook Ads


Facebook Ads is a powerful tool for businesses to reach their target audience and increase their sales. In this action plan, we will focus on how Facebook Ads can sell more of their impact product, ads, to their impact buyer, Ads. We will use the IMPACT framework to guide our recommendations and provide actionable steps to achieve our goals.

IMPACT Offering

The IMPACT offering for Facebook Ads is their ad platform that allows businesses to create and run ads on Facebook and Instagram. This platform offers a wide range of targeting options, ad formats, and optimization tools to help businesses reach their target audience and achieve their marketing goals.

IMPACT Prospect Persona

The IMPACT prospect for Facebook Ads is a small to medium-sized business owner who wants to increase their online presence and drive more sales through Facebook and Instagram ads. They are interested in cost-effective advertising solutions that can deliver measurable results. They have the potential to become long-term customers if they see a positive return on investment.

  • Interest: Cost-effective advertising solutions
  • Margin: Small to medium-sized business owner
  • Potential: Long-term customer
  • Attract: Measurable results
  • Competition: Other advertising platforms
  • Tenure: New or existing Facebook Ads customer

5 Unique Viral Content Ideas

  • Title: Behind-the-scenes of a successful Facebook ad campaign
  • Description: Showcasing the process of creating and running a successful Facebook ad campaign, including targeting, ad copy, and optimization strategies.

  • Title: Facebook Ads success stories
  • Description: Highlighting real-life success stories of businesses that have achieved significant results through Facebook Ads.

  • Title: Facebook Ads vs. other advertising platforms
  • Description: Comparing the benefits and drawbacks of Facebook Ads with other popular advertising platforms, such as Google AdWords and LinkedIn Ads.

  • Title: Facebook Ads tips and tricks
  • Description: Sharing insider tips and tricks for creating and running successful Facebook ad campaigns, including targeting options, ad formats, and optimization strategies.

  • Title: Facebook Ads case studies
  • Description: Analyzing real-life case studies of businesses that have achieved significant results through Facebook Ads, including their targeting options, ad formats, and optimization strategies.

5 Innovative Conversion Ideas

  • Title: Facebook Ads free trial
  • Description: Offering a free trial of Facebook Ads to new customers, allowing them to test the platform and see the results for themselves.

  • Title: Facebook Ads referral program
  • Description: Encouraging existing customers to refer their friends and colleagues to Facebook Ads, offering incentives such as discounts or free ad credits.

  • Title: Facebook Ads personalized demo
  • Description: Offering a personalized demo of Facebook Ads to potential customers, showcasing the platform’s features and benefits.

  • Title: Facebook Ads case study webinar
  • Description: Hosting a webinar that showcases real-life case studies of businesses that have achieved significant results through Facebook Ads, including their targeting options, ad formats, and optimization strategies.

  • Title: Facebook Ads optimization service
  • Description: Offering an optimization service for Facebook Ads customers, where experts analyze their ad campaigns and provide recommendations for improving their performance.

Channel Selection with Examples

Facebook Ads can use a variety of channels to reach their target audience and promote their platform. Some examples include:

  • Facebook and Instagram: Using Facebook and Instagram ads to promote the platform to potential customers.
  • LinkedIn: Using LinkedIn ads to target business owners and decision-makers who may be interested in Facebook Ads.
  • Google AdWords: Using Google AdWords to target people searching for advertising solutions, and promoting Facebook Ads as a cost-effective option.
  • Partner websites: Partnering with websites that cater to small business owners and entrepreneurs, and promoting Facebook Ads as a valuable advertising solution.

5-10 SEO Keywords + Content & Link Building Ideas

  • SEO Keywords: Facebook Ads, Facebook advertising, Instagram advertising, social media advertising, online advertising.
  • Content ideas: How to create a successful Facebook ad campaign, The benefits of Facebook Ads for small businesses, How to target your audience on Facebook and Instagram, The different ad formats available on Facebook and Instagram, The importance of optimization for Facebook Ads.
  • Link building ideas: Guest posting on small business and marketing blogs, partnering with industry influencers to promote Facebook Ads, creating valuable content that other websites will want to link to, participating in online forums and communities related to small business and marketing.

Unique Social Media Opportunities

  • Facebook Groups: Creating and participating in Facebook Groups related to small business and marketing, and promoting Facebook Ads as a valuable advertising solution.
  • LinkedIn Groups: Creating and participating in LinkedIn Groups related to small business and marketing, and promoting Facebook Ads as a valuable advertising solution.
  • Twitter Chats: Participating in Twitter Chats related to small business and marketing, and promoting Facebook Ads as a valuable advertising solution.
  • Instagram Stories: Using Instagram Stories to showcase real-life success stories of businesses that have achieved significant results through Facebook Ads.
  • Facebook Live: Hosting Facebook Live sessions where experts share tips and tricks for creating and running successful Facebook ad campaigns.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.


Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.


The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.


The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.


All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.