Forthcoming Business Growth Ideas

ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

Action Plan for Forthcoming (Yes)

Action Plan for Forthcoming (Yes)

Our action plan is designed to help Forthcoming (Yes) sell more of their impact product, Impact, to their impact buyer, Yes. We will be using the ProfitPaths® Methodology to create tailored, individual campaigns that yield the highest profits and deliver substantial impacts on the company.

IMPACT Offering

The IMPACT Offering section will focus on the product itself and how it aligns with the IMPACT acronym:

  • Interest: Impact is a unique, innovative product that appeals to the growing demand for socially responsible and sustainable products.
  • Margin: Impact has a high margin due to its premium quality and unique value proposition.
  • Potential: The potential for Impact is huge, as more and more consumers are looking for products that align with their values.
  • Attract: Impact is designed to attract socially conscious consumers who are willing to pay a premium for products that make a positive impact.
  • Competition: While there are other socially responsible products on the market, Impact stands out due to its unique features and high quality.
  • Tenure: Impact has the potential to create long-term relationships with customers who are committed to making a positive impact.

With this in mind, we will focus on highlighting the unique features and benefits of Impact to attract the attention of socially conscious consumers.

IMPACT Prospect Persona

To create effective campaigns, we need to understand our target audience. Our IMPACT Prospect Persona is:

  • Name: Sarah
  • Age: 28
  • Occupation: Marketing Manager
  • Values: Social responsibility, sustainability, and making a positive impact on the world
  • Behaviors: Sarah is willing to pay a premium for products that align with her values and is active on social media.

With this persona in mind, we will create campaigns that resonate with Sarah and other socially conscious consumers.

5 Unique Viral Content Ideas

  • Title: “5 Ways Impact is Making a Positive Impact on the World”
  • Description: This blog post will highlight the ways Impact is making a positive impact on the world, from sustainable sourcing to ethical manufacturing practices.
  • Title: “Impact: The Sustainable Alternative to Traditional Products”
  • Description: This video will showcase the unique features and benefits of Impact, positioning it as the sustainable alternative to traditional products.
  • Title: “The Impact Challenge: How Small Changes Can Make a Big Impact”
  • Description: This social media campaign will challenge consumers to make small changes in their daily lives to make a positive impact on the world, with Impact as the solution.
  • Title: “The Impact of Impact: Real Stories from Real Customers”
  • Description: This testimonial campaign will feature real stories from Impact customers, showcasing the impact the product has had on their lives and the world.
  • Title: “Impact: The Perfect Gift for the Socially Conscious Consumer”
  • Description: This holiday gift guide will position Impact as the perfect gift for socially conscious consumers, highlighting its unique features and benefits.

5 Innovative Conversion Ideas

  • Title: “Impact: Try Before You Buy”
  • Description: This campaign will offer a free trial of Impact to potential customers, allowing them to experience the product before making a purchase.
  • Title: “Impact: The Socially Responsible Subscription”
  • Description: This subscription service will deliver Impact products to customers on a regular basis, positioning it as the socially responsible choice for everyday products.
  • Title: “Impact: Refer a Friend, Make a Difference”
  • Description: This referral program will reward customers for referring their friends to Impact, with a portion of the proceeds going to a social or environmental cause.
  • Title: “Impact: The Impactful Gift Card”
  • Description: This gift card campaign will allow customers to give the gift of Impact to their friends and family, positioning it as a meaningful and impactful gift.
  • Title: “Impact: The Sustainable Bundle”
  • Description: This bundle campaign will offer a discount on a bundle of Impact products, positioning it as the sustainable and affordable choice for everyday products.

Channel Selection with Examples

We will use a combination of channels to reach our target audience:

  • Social Media: We will use social media platforms like Instagram, Facebook, and Twitter to reach our target audience with engaging content and targeted ads.
  • Email Marketing: We will use email marketing to reach our existing customers with special offers and promotions.
  • Content Marketing: We will create blog posts, videos, and other content to attract and engage our target audience.
  • Influencer Marketing: We will partner with influencers and bloggers in the sustainability and social responsibility space to reach a wider audience.

5-10 SEO Keywords + Content & Link Building Ideas

  • Keywords: Sustainable products, socially responsible products, ethical manufacturing, eco-friendly products, sustainable sourcing
  • Content Ideas: Blog posts on sustainable sourcing, videos on ethical manufacturing, case studies on the impact of socially responsible products
  • Link Building Ideas: Guest posting on sustainability and social responsibility blogs, partnering with eco-friendly and sustainable brands for cross-promotion

Unique Social Media Opportunities

  • Instagram: We will use Instagram to showcase the unique features and benefits of Impact through visually appealing content and influencer partnerships.
  • Facebook: We will use Facebook to engage with our target audience through targeted ads and community building.
  • Twitter: We will use Twitter to share news and updates about Impact, as well as engage with our target audience through conversations and hashtags.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.