Forthcoming Business Growth Ideas

ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

Action Plan for Forthcoming (Works)

Action Plan for Forthcoming (Works)

Forthcoming (Works) is looking to sell more of their impact product, Impact, to their impact buyer, Yes. This action plan will provide a strategy that will help them achieve their goal.

IMPACT Offering

The IMPACT acronym will be used to justify the IMPACT Offering:

  • Interest: The Impact product should be designed to capture the interest of the target market, Yes.
  • Margin: The pricing of the Impact product should be set to maximize profit margins.
  • Potential: The product should have potential for growth and scalability.
  • Attract: The product should be designed to attract the target market, Yes.
  • Competition: The product should be competitive in the market.
  • Tenure: The product should have a long-term potential for success.

IMPACT Prospect Persona

A persona will be created for the IMPACT Prospect:

  • Name: Sarah
  • Age: 35
  • Occupation: Marketing Manager
  • Interests: Social Impact, Sustainability, Innovation, Technology
  • Challenges: Limited budget, Time constraints, Need for measurable results

5 Unique Viral Content Ideas

Here are 5 unique viral content ideas that can help promote the Impact product:

  • Title: “10 Ways Impact Can Help Your Business Make a Difference”
  • Description: A blog post that highlights the benefits of the Impact product and how it can help businesses make a positive impact on society.
  • Title: “Impact Case Studies: How Our Product Helped These Companies Make a Difference”
  • Description: A series of case studies that showcase the success stories of businesses that have used the Impact product.
  • Title: “Impact in Action: Behind the Scenes of Our Product Development Process”
  • Description: A video that takes viewers behind the scenes of the Impact product development process, showing how it was created and the impact it can have.
  • Title: “Impact Quiz: How Much Impact Can Your Business Make?”
  • Description: An interactive quiz that helps businesses assess their potential impact and how the Impact product can help them achieve their goals.
  • Title: “Impact Infographic: The State of Social Impact in Business Today”
  • Description: A visually appealing infographic that highlights the current state of social impact in business and how the Impact product can help businesses make a difference.

5 Innovative Conversion Ideas

Here are 5 innovative conversion ideas that can help convert prospects into customers:

  • Title: “Impact Demo: See Our Product in Action”
  • Description: A live demo of the Impact product, showcasing its features and benefits.
  • Title: “Impact Free Trial: Try Our Product Risk-Free”
  • Description: A free trial of the Impact product, allowing businesses to test it out before committing to a purchase.
  • Title: “Impact Case Study: How Our Product Helped This Business Increase Their Social Impact”
  • Description: A case study that shows the impact the product had on a business, including measurable results.
  • Title: “Impact Testimonials: Hear From Our Satisfied Customers”
  • Description: Testimonials from satisfied customers, showcasing the positive impact the product had on their business.
  • Title: “Impact Comparison: See How Our Product Stacks Up Against the Competition”
  • Description: A comparison of the Impact product against competitors, highlighting its unique features and benefits.

Channel Selection with Examples

Here are some examples of channels that can be used to promote the Impact product:

  • Social Media: Utilize social media platforms such as LinkedIn and Twitter to promote the Impact product and engage with the target market.
  • Email Marketing: Send out targeted emails to prospects and customers, highlighting the benefits of the Impact product and offering conversion opportunities.
  • Content Marketing: Create high-quality content such as blog posts, case studies, and videos that showcase the Impact product and its benefits.
  • Events: Attend industry events and conferences to network with potential customers and promote the Impact product.
  • Partnerships: Form strategic partnerships with other businesses and organizations that share similar values and goals, and promote the Impact product together.

5-10 SEO Keywords + Content & Link Building Ideas

Here are 5-10 SEO keywords and content/link building ideas that can help improve the visibility of the Impact product:

  • Keywords: Social Impact, Sustainability, Corporate Responsibility, Impact Measurement, Impact Reporting
  • Content Ideas: Blog posts, case studies, whitepapers, infographics, videos
  • Link Building Ideas: Guest posting on relevant industry blogs, partnering with other businesses and organizations, creating high-quality content that attracts backlinks

Unique Social Media Opportunities

Here are some unique social media opportunities that can be used to promote the Impact product:

  • Twitter Chats: Host Twitter chats on topics related to social impact and sustainability, and promote the Impact product during the chat.
  • LinkedIn Groups: Join relevant LinkedIn groups and engage with members, sharing content and promoting the Impact product.
  • Facebook Live: Host a Facebook Live event to showcase the Impact product and answer questions from viewers.
  • Instagram Stories: Use Instagram Stories to showcase the Impact product in action, highlighting its features and benefits.
  • YouTube Channel: Create a YouTube channel and post videos that showcase the Impact product and its benefits, as well as customer testimonials and case studies.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.