Greenprint Solutions Brainstorming To Increase cutting-edge, environmentally-friendly printers, inks, and recyclable paper products. Revenue

1. IMPACT Offering

Interest: The Greenprint Solutions’ cutting-edge, environmentally-friendly printers, inks, and recyclable paper products are unique and innovative, providing a sustainable solution for businesses.

Margin: The products have a high margin due to their eco-friendly nature, and the potential for repeat business is significant.

Potential: The potential for growth is immense, given the increasing demand for sustainable products and the growing number of companies committed to reducing their environmental impact.

Attract: The products are designed to attract environmentally-conscious businesses, particularly those that prioritize sustainability in their operations.

Competition: There are few competitors offering similar products, giving Greenprint Solutions a unique advantage in the market.

Tenure: The company has been in business for several years and has a proven track record of providing high-quality, sustainable products to businesses.

2. IMPACT Prospect Persona

Name: Sarah Sustainability

Job Title: Sustainability Manager

Company Size: 500+ employees

Interests: Sarah is passionate about sustainability and is always looking for new ways to reduce her company’s environmental impact. She is interested in innovative, cutting-edge solutions that can help her achieve her goals.

Goals: Sarah’s primary goal is to reduce her company’s carbon footprint and increase its sustainability. She is also interested in finding cost-effective solutions that can help her achieve these goals.

Challenges: Sarah faces challenges in getting buy-in from other departments within her company, particularly those that prioritize cost savings over sustainability. She also struggles with finding sustainable solutions that are cost-effective and practical.

3. 5 Unique Viral Content Ideas

1. “The Top 10 Ways to Reduce Your Company’s Carbon Footprint” blog post, featuring tips and tricks for reducing environmental impact in the workplace.
2. “Sustainability Success Stories” video series, featuring interviews with businesses that have successfully implemented sustainable solutions.
3. “Greenprint Solutions Product Showcase” webinar, highlighting the company’s cutting-edge, environmentally-friendly printers, inks, and recyclable paper products.
4. “Sustainability Quiz” social media campaign, engaging users with fun and informative quizzes about sustainability.
5. “Greenprint Solutions Eco-Friendly Office Makeover” contest, encouraging businesses to submit photos of their current office space and offering a prize for the most eco-friendly transformation.

4. 5 Innovative Conversion Ideas

1. Free sustainability consultation for businesses interested in reducing their environmental impact.
2. Customized product demos for businesses interested in trying out Greenprint Solutions’ eco-friendly products.
3. “Greenprint Solutions Sustainability Scorecard” assessment tool, providing businesses with a comprehensive report on their current sustainability practices and recommendations for improvement.
4. “Eco-Friendly Product Bundles” offering discounted rates for businesses that purchase multiple eco-friendly products from Greenprint Solutions.
5. “Sustainability Success Stories” case studies, showcasing businesses that have successfully implemented Greenprint Solutions’ eco-friendly products and solutions.

5. Channel Selection with Examples

1. LinkedIn: Targeted advertising to Sustainability Managers and Procurement Specialists.
2. Email Marketing: Newsletters and targeted email campaigns to businesses interested in sustainability.
3. Trade Shows: Booths at industry-specific trade shows, showcasing Greenprint Solutions’ eco-friendly products.
4. Webinars: Online webinars showcasing Greenprint Solutions’ eco-friendly products and solutions.
5. Referral Program: Offering incentives for current customers to refer new businesses to Greenprint Solutions.

6. 5-10 SEO Keywords + Content & Link Building Ideas

1. “Eco-friendly printers”
2. “Sustainable ink”
3. “Recyclable paper products”
4. “Green office solutions”
5. “Sustainable printing practices”

Content ideas:
– Blog posts on sustainable printing practices and eco-friendly office solutions
– Case studies showcasing businesses that have successfully implemented Greenprint Solutions’ eco-friendly products
– Infographics on the environmental impact of traditional printing practices

Link building ideas:
– Guest blogging on sustainability-focused websites
– Partnering with eco-friendly businesses to cross-promote each other’s products and services
– Submitting Greenprint Solutions’ products to eco-friendly product directories

7. Unique Social Media Opportunities

1. Instagram: Sharing visually appealing images of Greenprint Solutions’ eco-friendly products and solutions.
2. Twitter: Engaging with sustainability-focused hashtags and participating in sustainability-focused Twitter chats.
3. Facebook: Sharing blog posts and case studies on sustainable printing practices and eco-friendly office solutions.
4. LinkedIn: Sharing thought leadership articles and company updates with Sustainability Managers and Procurement Specialists.
5. YouTube: Creating video content, such as product demos and sustainability success stories.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.