Hello Business Growth Ideas



Action Plan for Hello (Test)

Action Plan for Selling More of Hello (Test)’s Impact Product, Test

Introduction

Hello (Test) is a company that offers an innovative impact product, Test, which has the potential to make a significant difference in the lives of its impact buyers, Test. In order to sell more of this product, we have developed an action plan that focuses on the IMPACT acronym (Interest, Margin, Potential, Attract, Competition, Tenure) and includes seven sections:

  1. IMPACT Offering
  2. IMPACT Prospect
  3. 5 Unique Viral Content Ideas
  4. 5 Innovative Conversion Ideas
  5. Channel Selection with Examples
  6. 5-10 SEO Keywords + Content & Link Building Ideas
  7. Unique Social Media Opportunities

IMPACT Offering

The IMPACT Offering section focuses on the features and benefits of Hello (Test)’s impact product, Test. By highlighting these aspects, we aim to generate Interest in the product and increase its Potential for sales. Some examples of features and benefits of Test are:

  • Feature: Test is a scientifically-proven method for reducing stress and anxiety.
  • Benefit: By using Test, impact buyers can improve their mental health and overall well-being.
  • Feature: Test is a mobile app that can be used anywhere, anytime.
  • Benefit: Impact buyers can access Test whenever they need it, making it a convenient and practical solution for reducing stress and anxiety.

IMPACT Prospect

The IMPACT Prospect section focuses on creating a persona for Hello (Test)’s impact buyer, Test. By understanding the characteristics and needs of this persona, we can tailor our marketing efforts to Attract and retain these buyers. Some characteristics of the IMPACT Prospect are:

  • Interest: The IMPACT Prospect is interested in improving their mental health and well-being.
  • Margin: The IMPACT Prospect is willing to invest in products that can help them achieve their goals.
  • Potential: The IMPACT Prospect is open to trying new products and services that can improve their quality of life.
  • Attract: The IMPACT Prospect is attracted to products that are convenient, easy to use, and backed by scientific evidence.
  • Competition: The IMPACT Prospect is likely to consider alternative products and services that offer similar benefits.
  • Tenure: The IMPACT Prospect is likely to become a loyal customer if they are satisfied with the product and experience.

5 Unique Viral Content Ideas

The 5 Unique Viral Content Ideas section focuses on creating engaging and shareable content that can help spread the word about Test and generate Interest among potential buyers. Some out-of-the-box ideas for viral content are:

  1. Title: “10 Surprising Benefits of Test You Didn’t Know About”
  2. Description: This blog post highlights the lesser-known benefits of Test and encourages readers to try the app for themselves.

  3. Title: “The Science Behind Test: How It Works to Reduce Stress and Anxiety”
  4. Description: This video explains the scientific principles behind Test and how it can help impact buyers improve their mental health.

  5. Title: “Testimonials from Real Users: How Test Changed Their Lives”
  6. Description: This series of social media posts features testimonials from satisfied Test users, showcasing the product’s potential for making a difference.

  7. Title: “The Ultimate Guide to Mindfulness: Tips and Techniques for Using Test to Reduce Stress”
  8. Description: This e-book provides a comprehensive guide to mindfulness and how Test can be used as a tool for reducing stress and anxiety.

  9. Title: “Test vs. The Competition: Why Test is the Best Solution for Reducing Stress and Anxiety”
  10. Description: This blog post compares Test to alternative products and services and highlights the unique benefits of Test.

5 Innovative Conversion Ideas

The 5 Innovative Conversion Ideas section focuses on converting Interest into sales by creating compelling calls-to-action and optimizing the user experience. Some out-of-the-box ideas for conversion are:

  1. Title: “Get 50% Off Your First Month of Test: Limited Time Offer”
  2. Description: This email campaign offers a discount on Test for new subscribers, encouraging them to try the app and become paying customers.

  3. Title: “Try Test for Free: No Credit Card Required”
  4. Description: This landing page allows potential buyers to try Test for free, with no obligation to purchase, increasing the likelihood of conversion.

  5. Title: “Refer a Friend and Get a Free Month of Test”
  6. Description: This referral program incentivizes satisfied Test users to refer their friends, increasing the reach and potential for conversion.

  7. Title: “Upgrade to Test Premium for Exclusive Features and Benefits”
  8. Description: This upsell campaign promotes the premium version of Test, which includes additional features and benefits, increasing the Margin for each sale.

  9. Title: “Join the Test Community: Exclusive Access to Resources and Support”
  10. Description: This email campaign invites Test users to join a community of like-minded individuals, providing a sense of belonging and increasing Tenure.

Channel Selection with Examples

The Channel Selection with Examples section focuses on selecting the most effective channels for reaching the IMPACT Prospect and promoting Test. Some examples of channels and tactics that may be effective are:

  • Search Engine Optimization (SEO): Targeting keywords such as “stress relief” and “anxiety management” to rank higher in search results and drive organic traffic to the Test website.
  • Pay-per-click (PPC) advertising: Running targeted ads on search engines and social media platforms to attract potential buyers and increase conversion rates.
  • Social media marketing: Creating engaging social media content that resonates with the IMPACT Prospect and encourages sharing and engagement.
  • Email marketing: Sending targeted email campaigns to subscribers and potential buyers, promoting Test and offering exclusive discounts and incentives.
  • Influencer marketing: Partnering with influencers in the mental health and wellness space to promote Test and reach a wider audience.

5-10 SEO Keywords + Content & Link Building Ideas

The 5-10 SEO Keywords + Content & Link Building Ideas section focuses on optimizing the Test website for search engines and building high-quality backlinks to increase visibility and drive traffic. Some keywords and ideas for content and link building are:

  • Keywords: stress relief, anxiety management, mental health, mindfulness, meditation
  • Content: blog posts, e-books, videos, infographics
  • Link building: guest blogging, broken link building, resource page link building

Unique Social Media Opportunities

The Unique Social Media Opportunities section focuses on leveraging social media to reach the IMPACT Prospect and promote Test in a unique and engaging way. Some out-of-the-box ideas for social media marketing are:

  1. Title: “Test Challenge: Share Your Before and After Results”
  2. Description: This social media campaign encourages Test users to share their progress and results, creating a sense of community and social proof.

  3. Title: “Mindful Monday: Tips and Techniques for Reducing Stress and Anxiety”
  4. Description: This weekly social media series provides valuable tips and techniques for mindfulness and stress reduction, positioning Test as a valuable resource.

  5. Title: “Ask a Therapist: Live Q&A with Mental Health Experts”
  6. Description: This social media event provides a unique opportunity for Test users to ask questions and receive advice from mental health experts, increasing engagement and Tenure.

  7. Title: “Test Takeover: Behind the Scenes with the Test Team”
  8. Description: This social media series provides a behind-the-scenes look at the Test team and their mission, creating a sense of authenticity and connection with potential buyers.

  9. Title: “Test Ambassador Program: Join the Team and Help Spread the Word”
  10. Description: This social media campaign invites Test users to become ambassadors and help promote the product in exchange for exclusive perks and rewards, increasing reach and conversion.


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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.