Integrative Health Consults Business Growth Ideas

ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives. We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

Integrative Health Consults Action Plan

Introduction

Integrative Health Consults specializes in testing and treating tick-borne illnesses, including Lyme disease. The company’s impact product is highly effective and has the potential to change the lives of many individuals. The target audience for this product is the middle to upper rural class making 150K+ per year. This action plan will outline strategies to help Integrative Health Consults sell more of their impact product to their impact buyer.

IMPACT Offering

Interest: The impact product offered by Integrative Health Consults is highly effective in testing and treating tick-borne illnesses, including Lyme disease. It has the potential to change the lives of many individuals. Margin: The impact product has a high margin due to the specialized nature of the treatment and the expertise of the company. Potential: The potential for growth in this market is significant, as tick-borne illnesses are becoming more prevalent in many areas. Attract: The impact product is highly attractive to individuals who have been suffering from tick-borne illnesses and have not found relief from traditional medical treatments. Competition: There is some competition in the market, but Integrative Health Consults has a unique approach to testing and treatment that sets them apart. Tenure: Integrative Health Consults has been in business for several years and has a proven track record of success in treating tick-borne illnesses.

IMPACT Prospect Persona

Name: Sarah Age: 45 Occupation: Stay-at-home mom Income: 150K+ Location: Rural area Interests: Health and wellness, natural remedies, outdoor activities Challenges: Sarah has been suffering from Lyme disease for several years and has not found relief from traditional medical treatments. She is looking for a more holistic approach to treatment that will help her regain her health and quality of life.

5 Unique Viral Content Ideas

  • Tick-borne illness prevention tips: A blog post or social media campaign that provides tips for preventing tick bites and avoiding tick-borne illnesses.
  • Success stories: A series of blog posts or social media posts that share success stories from individuals who have been treated by Integrative Health Consults.
  • Expert interviews: A podcast or video series featuring interviews with experts in the field of tick-borne illnesses and holistic health.
  • Infographics: Infographics that explain the causes, symptoms, and treatment options for tick-borne illnesses in an easy-to-understand format.
  • Webinars: Webinars that provide in-depth information on testing and treatment options for tick-borne illnesses.

5 Innovative Conversion Ideas

  • Free consultations: Offer free consultations to potential clients to help them understand the testing and treatment options available.
  • Referral program: Offer a referral program to current clients to incentivize them to refer their friends and family to Integrative Health Consults.
  • Money-back guarantee: Offer a money-back guarantee to new clients to help build trust and confidence in the impact product.
  • Package deals: Offer package deals for testing and treatment to encourage clients to commit to a full course of treatment.
  • Online scheduling: Offer online scheduling to make it easy for potential clients to schedule appointments and consultations.

Channel Selection with Examples

  • Social media: Facebook, Instagram, Twitter
  • Content marketing: Blogging, podcasting, video marketing
  • Email marketing: Newsletters, promotional emails
  • Search engine marketing: Google AdWords, Bing Ads
  • Events: Health and wellness fairs, community events

5-10 SEO Keywords + Content & Link Building Ideas

  • SEO keywords: Lyme disease treatment, tick-borne illness testing, holistic health, natural remedies, integrative medicine
  • Content ideas: Blog posts on Lyme disease prevention, podcast episodes on natural remedies for tick-borne illnesses, infographics on the benefits of holistic health
  • Link building ideas: Guest blogging on health and wellness websites, partnering with other integrative health practitioners for cross-promotion, participating in online forums and communities related to tick-borne illnesses and holistic health

Unique Social Media Opportunities

  • Facebook groups: Join and participate in Facebook groups related to health and wellness, natural remedies, and tick-borne illnesses to connect with potential clients and share valuable information.
  • Instagram influencers: Partner with Instagram influencers in the health and wellness space to promote Integrative Health Consults and their impact product.
  • Twitter chats: Participate in Twitter chats related to health and wellness to connect with potential clients and share valuable information.
We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again! Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.
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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.