John Business Growth Ideas




Action Plan for John (test)

Action Plan for John (test)

Introduction

Hi John (test), in order to help you sell more of your impact product, test, to your impact buyer, test, we have created a comprehensive action plan for you. This plan is designed to help you amplify your growth and success through tailored, individual campaigns that yield the highest profits and deliver substantial impacts on your company. Let’s get started!

IMPACT Offering

The IMPACT Offering section is all about identifying what makes your product unique and appealing to your target audience. Here’s how we can break it down:

  • Interest: What makes your product interesting to your target audience?
  • Margin: What is the profit margin on your product?
  • Potential: What is the potential for growth and expansion with your product?
  • Attract: What makes your product attractive to your target audience?
  • Competition: How does your product compare to your competitors?
  • Tenure: How long has your product been on the market?

Example:

For the IMPACT Offering section, let’s say your product, test, is a unique software that helps businesses track their impact on the environment. Here’s how we can break it down:

  • Interest: Your product is interesting to businesses that are concerned about their impact on the environment and want to track their progress.
  • Margin: Your product has a high profit margin because it is a software product with low overhead costs.
  • Potential: Your product has a high potential for growth because more and more businesses are becoming environmentally conscious and want to track their impact.
  • Attract: Your product is attractive to businesses because it helps them demonstrate their commitment to sustainability.
  • Competition: Your product has a few competitors, but none that offer the same level of customization and reporting as your product.
  • Tenure: Your product has been on the market for 2 years.

IMPACT Prospect Persona

The IMPACT Prospect Persona section is all about identifying who your ideal customer is. By creating a persona, you can better understand your target audience and tailor your marketing efforts to their specific needs and preferences.

  • Demographics: What are the demographic characteristics of your ideal customer?
  • Psychographics: What are the psychological characteristics of your ideal customer?
  • Challenges: What challenges does your ideal customer face?
  • Goals: What are the goals of your ideal customer?
  • Values: What are the values of your ideal customer?

Example:

For the IMPACT Prospect Persona section, let’s say your ideal customer is a sustainability manager at a mid-sized manufacturing company. Here’s how we can break it down:

  • Demographics: Your ideal customer is between the ages of 30-50, has a college degree, and earns a salary of $60,000-$100,000 per year.
  • Psychographics: Your ideal customer is environmentally conscious, detail-oriented, and values data-driven decision-making.
  • Challenges: Your ideal customer faces challenges in tracking and reporting their company’s impact on the environment, as well as communicating the importance of sustainability to upper management.
  • Goals: Your ideal customer’s goals are to reduce their company’s environmental impact, increase sustainability awareness within their company, and demonstrate their company’s commitment to sustainability to customers and stakeholders.
  • Values: Your ideal customer values sustainability, transparency, and accuracy in reporting.

5 Unique Viral Content Ideas

The 5 Unique Viral Content Ideas section is all about creating engaging and shareable content that will help spread the word about your product. Here are some out-of-the-box ideas:

  • Idea 1: Create a video series that showcases different businesses using your product to track their impact on the environment.
  • Idea 2: Host a sustainability-themed photo contest on social media, with the winner receiving a free subscription to your product.
  • Idea 3: Create a quiz that helps businesses determine their environmental impact, and offer a discount on your product for those who take the quiz.
  • Idea 4: Write a series of blog posts that highlight different sustainability initiatives and how your product can help businesses achieve them.
  • Idea 5: Host a webinar with a sustainability expert, and offer a free trial of your product to attendees.

5 Innovative Conversion Ideas

The 5 Innovative Conversion Ideas section is all about converting prospects into paying customers. Here are some out-of-the-box ideas:

  • Idea 1: Offer a free trial of your product with no obligation to purchase.
  • Idea 2: Create a referral program that rewards current customers for referring new customers.
  • Idea 3: Offer a money-back guarantee for customers who are not satisfied with your product.
  • Idea 4: Create a loyalty program that rewards customers for staying with your product for a certain amount of time.
  • Idea 5: Offer a discount on your product for customers who sign up for a yearly subscription instead of a monthly subscription.

Channel Selection with Examples

The Channel Selection with Examples section is all about identifying the best channels to reach your target audience. Here are some examples:

  • Email: Send targeted email campaigns to your ideal customer persona.
  • LinkedIn: Use LinkedIn to connect with sustainability managers at manufacturing companies and share content related to your product.
  • Google Ads: Use Google Ads to target businesses searching for sustainability solutions.
  • Trade Shows: Attend trade shows related to sustainability and showcase your product.
  • Referral Program: Leverage your referral program to encourage current customers to refer new customers.

5-10 SEO Keywords + Content & Link Building Ideas

The 5-10 SEO Keywords + Content & Link Building Ideas section is all about optimizing your website for search engines and building links to your website. Here are some ideas:

  • Keywords: Sustainability tracking software, environmental impact software, sustainability reporting software, sustainability management software, sustainability metrics.
  • Content: Create blog posts, white papers, and case studies related to sustainability and how your product can help businesses achieve their sustainability goals.
  • Link Building: Reach out to sustainability-focused websites and offer to write guest posts or collaborate on content.

Unique Social Media Opportunities

The Unique Social Media Opportunities section is all about identifying creative ways to use social media to promote your product. Here are some ideas:

  • Social Media Contests: Host a sustainability-themed photo or video contest on social media.
  • Social Media Influencers: Partner with sustainability-focused social media influencers to promote your product.
  • Social Media Ads: Use social media ads to target businesses searching for sustainability solutions.
  • Social Media Live: Host a live Q&A session on social media with a sustainability expert.
  • Social Media Groups: Join sustainability-focused social media groups and share content related to your product.


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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.