John Business Growth Ideas

Action Plan for John (Test)

Action Plan for John (Test)

Dear John (Test),

Thank you for trusting us with your business. We have created an action plan that will help you sell more of your impact product, test, to your impact buyer, test. The plan is divided into seven sections:

  • IMPACT Offering
  • IMPACT Prospect
  • 5 Unique Viral Content Ideas
  • 5 Innovative Conversion Ideas
  • Channel Selection with Examples
  • 5-10 SEO Keywords + Content & Link Building Ideas
  • Unique Social Media Opportunities

Please find the details of each section below:

IMPACT Offering

Interest: Your impact product, test, is a unique solution that helps impact buyers achieve their goals.

Margin: The profit margin for test is high, as it is a digital product that can be easily replicated.

Potential: The potential for test is immense, as there is a growing demand for solutions that help impact buyers achieve their goals.

Attract: The unique features of test, such as its ease of use and effectiveness, make it an attractive solution for impact buyers.

Competition: While there are other solutions in the market, test stands out due to its unique features and effectiveness.

Tenure: Test has been in the market for a few years and has a proven track record of success.

IMPACT Prospect

We have created a persona for your IMPACT Prospect:

  • Name: Sarah
  • Age: 35
  • Profession: Social Entrepreneur
  • Goals: Sarah wants to make a positive impact on society and is looking for solutions that can help her achieve her goals.
  • Challenges: Sarah is busy and has limited time to research and try out different solutions.
  • Motivations: Sarah is motivated by the potential to make a positive impact on society and is willing to invest in solutions that can help her achieve her goals.

5 Unique Viral Content Ideas

  • Title: How Sarah used test to make a positive impact on society
  • Description: A case study of how Sarah used test to achieve her goals and make a positive impact on society.
  • Title: 10 ways to make a positive impact on society with test
  • Description: A listicle that highlights 10 different ways in which impact buyers can use test to make a positive impact on society.
  • Title: The science behind test: How it helps impact buyers achieve their goals
  • Description: An in-depth article that explains the science behind test and how it helps impact buyers achieve their goals.
  • Title: The impact of test: How it is changing the world
  • Description: An article that showcases the impact that test has had on society and how it is changing the world.
  • Title: The future of impact: How test is leading the way
  • Description: An article that explores the future of impact and how test is leading the way with its innovative solutions.

5 Innovative Conversion Ideas

  • Title: Free trial of test
  • Description: Offer a free trial of test to potential customers to give them a taste of what it can do.
  • Title: Money-back guarantee
  • Description: Offer a money-back guarantee to customers who are not satisfied with test.
  • Title: Limited-time discount
  • Description: Offer a limited-time discount to encourage customers to purchase test.
  • Title: Referral program
  • Description: Offer a referral program to encourage existing customers to refer their friends and family to test.
  • Title: Bundle offer
  • Description: Offer a bundle offer that includes test and other related products to increase sales.

Channel Selection with Examples

Here are some examples of channels that you can use to reach your IMPACT Prospect:

  • Social Media: Use social media platforms such as Facebook, Twitter, and LinkedIn to reach your target audience.
  • Email Marketing: Use email marketing to reach out to potential customers and keep existing customers engaged.
  • Content Marketing: Use content marketing to create valuable content that will attract potential customers to your website.
  • Search Engine Marketing: Use search engine marketing to reach potential customers who are searching for solutions like test.
  • Referral Marketing: Use referral marketing to encourage existing customers to refer their friends and family to test.

5-10 SEO Keywords + Content & Link Building Ideas

Here are some SEO keywords that you can target:

  • Impact product
  • Impact buyer
  • Social entrepreneurship
  • Positive impact
  • Impact solutions

Here are some content and link building ideas:

  • Create valuable content that targets the above keywords
  • Guest post on relevant blogs and websites
  • Participate in relevant online communities and forums
  • Create infographics and share them on social media
  • Create video content and share it on YouTube and other video sharing platforms

Unique Social Media Opportunities

Here are some unique social media opportunities:

  • Facebook Groups: Join relevant Facebook groups and engage with potential customers.
  • LinkedIn Groups: Join relevant LinkedIn groups and engage with potential customers.
  • Instagram Influencers: Partner with relevant Instagram influencers to promote test.
  • TikTok: Create short videos on TikTok that showcase the benefits of test.
  • Twitter Chats: Participate in relevant Twitter chats and engage with potential customers.

We hope that you find this action plan helpful. Please let us know if you have any questions or if there is anything else that we can do to help you.

Best regards,

Your Marketing Team

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.


Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.


The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.


The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.


All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.