John Business Growth Ideas

John’s Action Plan

John’s Action Plan to Sell More of their IMPACT Product to IMPACT Buyer


John’s IMPACT product has the potential to make a significant difference in the lives of their IMPACT buyer. However, to increase sales, John needs to create a targeted marketing strategy that speaks directly to their IMPACT buyer’s needs and desires. This action plan will provide John with a step-by-step guide to create a successful marketing campaign.

IMPACT Offering

John’s IMPACT product needs to meet the following criteria:

  • Interest: The product must be compelling and attractive to the IMPACT buyer.
  • Margin: The product must have a high enough profit margin to justify the marketing investment.
  • Potential: The product must have the potential to make a significant impact on the IMPACT buyer’s life.
  • Attract: The product must be able to attract the IMPACT buyer’s attention and hold their interest.
  • Competition: The product must be unique and stand out from the competition.
  • Tenure: The product must have a long-term value proposition for the IMPACT buyer.

IMPACT Prospect Persona

The IMPACT prospect persona is a representation of John’s ideal customer. This persona will help John create a targeted marketing campaign that speaks directly to their IMPACT buyer’s needs and desires.

  • Name: Sarah
  • Age: 35
  • Gender: Female
  • Occupation: Social worker
  • Income: $60,000 per year
  • Goals: To make a positive impact on the world and help those in need.
  • Pain Points: Feeling overwhelmed and stressed by the demands of her job.

5 Unique Viral Content Ideas

Creating viral content is a great way to attract attention to John’s IMPACT product. Here are five unique viral content ideas:

  • Title: “5 Ways to Make a Positive Impact on the World Today”
  • Description: A blog post that provides actionable tips for making a positive impact on the world. This post can be shared on social media and attract attention to John’s IMPACT product.
  • Title: “The Power of Small Acts of Kindness”
  • Description: A video that showcases the impact of small acts of kindness. This video can be shared on social media and attract attention to John’s IMPACT product.
  • Title: “The Impact of Social Workers on Society”
  • Description: A white paper that discusses the impact of social workers on society. This white paper can be shared on social media and attract attention to John’s IMPACT product.
  • Title: “How to Make a Difference in Your Community”
  • Description: A podcast that provides tips for making a difference in your community. This podcast can be shared on social media and attract attention to John’s IMPACT product.
  • Title: “The Importance of Self-Care for Social Workers”
  • Description: An infographic that highlights the importance of self-care for social workers. This infographic can be shared on social media and attract attention to John’s IMPACT product.

5 Innovative Conversion Ideas

Converting prospects into customers is the ultimate goal of John’s marketing campaign. Here are five innovative conversion ideas:

  • Title: “Free Trial”
  • Description: Offer a free trial of John’s IMPACT product to potential customers. This will allow them to experience the product and see its value before committing to a purchase.
  • Title: “Money-Back Guarantee”
  • Description: Offer a money-back guarantee to customers who are not satisfied with John’s IMPACT product. This will give them peace of mind and make them more likely to purchase.
  • Title: “Referral Program”
  • Description: Offer a referral program to customers who refer others to John’s IMPACT product. This will incentivize current customers to spread the word and attract new customers.
  • Title: “Limited-Time Offer”
  • Description: Offer a limited-time discount on John’s IMPACT product to create a sense of urgency and encourage customers to make a purchase.
  • Title: “VIP Program”
  • Description: Offer a VIP program to customers who make repeat purchases of John’s IMPACT product. This will incentivize them to continue purchasing and become loyal customers.

Channel Selection with Examples

Choosing the right channels to promote John’s IMPACT product is crucial to the success of the marketing campaign. Here are some examples of channels that John can use:

  • Social Media: John can use social media platforms like Facebook, Twitter, and LinkedIn to promote their IMPACT product and engage with potential customers.
  • Email Marketing: John can use email marketing to send targeted messages to potential customers and keep them informed about their IMPACT product.
  • Content Marketing: John can create blog posts, videos, and other content that showcases the value of their IMPACT product and attracts potential customers.
  • Search Engine Optimization: John can optimize their website and content using relevant keywords to improve their search engine rankings and attract more traffic.
  • Influencer Marketing: John can partner with influencers in the social work community to promote their IMPACT product and reach a broader audience.

5-10 SEO Keywords + Content & Link Building Ideas

Search engine optimization is an essential part of John’s marketing campaign. Here are some SEO keywords and content/link building ideas:

  • Keywords: social work, self-care, stress management, burnout prevention, mental health, community impact, positive change, helping others, making a difference.
  • Content Ideas: blog posts, white papers, infographics, videos, podcasts.
  • Link Building Ideas: guest posting on relevant websites, participating in online forums and communities, creating shareable content that other websites will want to link to.

Unique Social Media Opportunities

Social media is a powerful tool for promoting John’s IMPACT product and engaging with potential customers. Here are some unique social media opportunities:

  • Twitter Chats: John can host Twitter chats on topics related to social work and their IMPACT product. This will allow them to engage with potential customers and showcase their expertise.
  • Facebook Groups: John can create a Facebook group for social workers and use it to promote their IMPACT product and engage with potential customers.
  • LinkedIn Groups: John can join LinkedIn groups for social workers and use them to promote their IMPACT product and connect with potential customers.
  • Instagram Stories: John can use Instagram stories to showcase the impact of their product and engage with potential customers.
  • Live Video: John can use live video on social media platforms to showcase their IMPACT product and answer questions from potential customers in real-time.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.


Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.


The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.


The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.


All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.