John Business Growth Ideas




Action Plan for John (Test)

Action Plan for John (Test)

Introduction

This action plan is designed to help John (Test) sell more of their impact product, test, to their impact buyer, test. The plan will cover various aspects of marketing, including content creation, conversion optimization, channel selection, SEO, and social media. The plan is based on the ProfitPaths® methodology, which focuses on individual campaigns tailored to yield the highest profits and secure the most valuable lifetime clients.

IMPACT Offering

The IMPACT acronym stands for Interest, Margin, Potential, Attract, Competition, and Tenure. Here’s how it applies to John’s test product:

  • Interest: The test product is unique and innovative, which can generate interest among potential buyers.
  • Margin: The profit margin on the test product is high, which makes it an attractive offering for John.
  • Potential: The test product has the potential to solve a major problem for impact buyers, which can lead to repeat purchases and referrals.
  • Attract: The test product can attract impact buyers who are looking for a solution to their problem.
  • Competition: The competition for the test product is relatively low, which can give John an advantage in the market.
  • Tenure: The test product has the potential for long-term success, as it can be adapted and improved over time.

IMPACT Prospect Persona

Based on the IMPACT acronym, here’s a persona for John’s impact prospect:

  • Name: Sarah
  • Age: 35
  • Occupation: Marketing Manager
  • Interests: Innovation, efficiency, and sustainability
  • Problem: Sarah’s company is struggling to find an efficient and sustainable solution for their marketing campaigns.
  • Goal: Sarah wants to find a solution that can help her company save time and resources while achieving their marketing objectives.
  • Objection: Sarah is concerned about the cost and effectiveness of new marketing solutions.

5 Unique Viral Content Ideas

  • Title: The Ultimate Guide to Sustainable Marketing
  • Description: A comprehensive guide that covers everything from eco-friendly marketing materials to sustainable marketing strategies.
  • Title: The Impact of Marketing on the Environment
  • Description: An eye-opening article that explores the environmental impact of traditional marketing methods and offers sustainable alternatives.
  • Title: The Future of Marketing: Innovations and Trends
  • Description: A thought-provoking piece that discusses the latest marketing innovations and trends, including AI, VR, and AR.
  • Title: Case Study: How Our Sustainable Marketing Solution Helped XYZ Company
  • Description: A real-life example of how John’s test product helped a company achieve their marketing objectives while reducing their environmental footprint.
  • Title: Infographic: The Benefits of Sustainable Marketing
  • Description: A visually appealing infographic that highlights the advantages of sustainable marketing, such as cost savings, brand reputation, and customer loyalty.

5 Innovative Conversion Ideas

  • Title: Free Trial Offer
  • Description: Offer a free trial of the test product to potential buyers to encourage them to try it out and see its benefits.
  • Title: Limited-Time Discount
  • Description: Offer a time-limited discount on the test product to create a sense of urgency and encourage buyers to make a purchase.
  • Title: Referral Program
  • Description: Offer existing customers a reward for referring new customers to the test product, such as a discount or free trial.
  • Title: Personalized Demo
  • Description: Offer potential buyers a personalized demo of the test product to show them how it can solve their specific problem.
  • Title: Social Proof
  • Description: Use customer testimonials, case studies, and reviews to demonstrate the effectiveness of the test product and build trust with potential buyers.

Channel Selection with Examples

Here are some channel selection examples for John’s test product:

  • Search Engine Marketing: Use Google Ads to target keywords related to sustainable marketing and eco-friendly solutions.
  • Content Marketing: Create blog posts, articles, and infographics that educate potential buyers about sustainable marketing and the benefits of the test product.
  • Social Media Marketing: Use LinkedIn to target marketing managers and showcase the test product’s benefits for businesses.
  • Email Marketing: Send personalized emails to potential buyers highlighting the test product’s features and benefits.
  • Trade Shows: Attend trade shows and conferences related to sustainability and marketing to showcase the test product and generate leads.

5-10 SEO Keywords + Content & Link Building Ideas

Here are some SEO keywords and content/link building ideas for John’s test product:

  • Keywords: sustainable marketing, eco-friendly marketing, green marketing, marketing sustainability, sustainable marketing solutions
  • Content Ideas: blog posts, articles, infographics, case studies, whitepapers
  • Link Building Ideas: guest blogging, influencer outreach, social media sharing, directory listings, broken link building

Unique Social Media Opportunities

Here are some unique social media opportunities for John’s test product:

  • LinkedIn Groups: Join LinkedIn groups related to sustainability and marketing to engage with potential buyers and showcase the test product.
  • Twitter Chats: Participate in Twitter chats related to sustainability and marketing to build relationships with potential buyers and showcase the test product.
  • Instagram Stories: Use Instagram stories to showcase the test product’s features and benefits and build brand awareness.
  • Facebook Groups: Join Facebook groups related to sustainability and marketing to engage with potential buyers and showcase the test product.
  • YouTube Videos: Create YouTube videos that demonstrate the test product’s features and benefits and showcase its effectiveness.


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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.