John Business Growth Ideas




Action Plan for John


Action Plan for John to Sell More of Their Impact Product

Introduction

John’s impact product, test, has the potential to make a significant difference in the lives of their impact buyer, test. However, in order to sell more of this product, John needs to create a targeted marketing plan that addresses the specific needs and interests of their impact prospect.

IMPACT Offering

John’s test product offers a unique solution to the problem faced by their impact buyer, test. Let’s break down the offering using the IMPACT acronym:

  • Interest: The test product is designed to appeal to the interests of the impact buyer, test, by providing a solution to their problem.
  • Margin: The test product has a high profit margin, making it a valuable addition to John’s product line.
  • Potential: The test product has the potential to generate significant revenue and attract new customers to John’s business.
  • Attract: The test product is designed to attract the attention of the impact buyer, test, by providing a unique and valuable solution to their problem.
  • Competition: While there may be some competition in the market, John’s test product offers a unique solution that sets it apart from the competition.
  • Tenure: The test product has the potential to create long-term relationships with customers, as it provides a valuable solution to their ongoing problem.

IMPACT Prospect Persona

In order to create an effective marketing plan, it’s important to understand the needs and interests of the impact prospect. Let’s create a persona for the impact buyer, test:

  • Name: Sarah
  • Age: 35
  • Occupation: Marketing Manager
  • Problem: Sarah is struggling to increase engagement on her company’s social media channels.
  • Interests: Sarah is interested in marketing trends and new technologies that can help her improve her company’s social media presence.
  • Goals: Sarah’s goal is to increase engagement on her company’s social media channels and drive more traffic to their website.

5 Unique Viral Content Ideas

In order to attract the attention of the impact buyer, test, John needs to create unique and engaging content that will go viral. Here are five ideas:

  1. Title: “10 Social Media Trends You Need to Know in 2021”
  2. Description: This blog post will provide insights into the latest social media trends and how they can be used to boost engagement and drive traffic.

  3. Title: “The Ultimate Guide to Social Media Advertising”
  4. Description: This comprehensive guide will provide step-by-step instructions on how to create effective social media ads that will drive engagement and conversions.

  5. Title: “How to Create a Winning Social Media Strategy”
  6. Description: This guide will provide tips and tricks for creating a social media strategy that will help businesses achieve their goals and increase engagement.

  7. Title: “5 Creative Ways to Boost Your Social Media Engagement”
  8. Description: This blog post will provide unique and creative ideas for boosting social media engagement and driving traffic to a business’s website.

  9. Title: “The Power of User-Generated Content”
  10. Description: This blog post will explore the benefits of user-generated content and provide tips for businesses on how to encourage their customers to create and share content.

5 Innovative Conversion Ideas

In order to convert the impact prospect into a customer, John needs to create innovative conversion ideas that will drive action. Here are five ideas:

  1. Title: “Free Social Media Audit”
  2. Description: Offer a free social media audit to potential customers, providing insights into how they can improve their social media strategy.

  3. Title: “30-Day Social Media Challenge”
  4. Description: Offer a 30-day social media challenge to potential customers, providing daily tips and challenges to help them improve their social media engagement.

  5. Title: “Free Social Media Advertising Consultation”
  6. Description: Offer a free consultation to potential customers, providing insights into how they can create effective social media ads that will drive engagement and conversions.

  7. Title: “Social Media Bootcamp”
  8. Description: Offer a social media bootcamp to potential customers, providing in-depth training on how to create a winning social media strategy.

  9. Title: “Social Media Makeover”
  10. Description: Offer a social media makeover to potential customers, providing a complete overhaul of their social media strategy and content.

Channel Selection with Examples

In order to reach the impact prospect, John needs to select the right channels for their marketing efforts. Here are some examples:

  • Facebook: Create targeted Facebook ads and post engaging content on the company’s Facebook page.
  • Instagram: Use Instagram to showcase the company’s products and services, and engage with potential customers through hashtags and comments.
  • LinkedIn: Use LinkedIn to connect with potential customers and share valuable insights and content related to the company’s niche.
  • Twitter: Use Twitter to engage with potential customers, share valuable content, and participate in relevant conversations.
  • Email: Use email marketing to reach potential customers directly and provide them with valuable content and offers.

5-10 SEO Keywords + Content & Link Building Ideas

In order to improve the company’s search engine rankings and drive more traffic to their website, John needs to focus on SEO keywords and content and link building. Here are some ideas:

  • Keywords: social media marketing, social media strategy, social media advertising, social media engagement, user-generated content
  • Content Ideas: blog posts, guides, infographics, videos, webinars
  • Link Building Ideas: guest blogging, influencer outreach, broken link building, directory submissions, social media promotion

Unique Social Media Opportunities

In order to take advantage of unique social media opportunities, John needs to be creative and think outside the box. Here are some ideas:

  • Live Q&A Sessions: Host live Q&A sessions on Facebook or Instagram to engage with potential customers and answer their questions.
  • Social Media Contests: Host social media contests to encourage user-generated content and increase engagement.
  • Social Media Influencers: Partner with social media influencers to promote the company’s products and services to their followers.
  • Social Media Takeovers: Allow influencers or employees to take over the company’s social media accounts for a day to provide unique and engaging content.
  • Social Media Listening: Use social media listening tools to monitor conversations related to the company’s niche and engage with potential customers.


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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.