John Doe Business Growth Ideas




Action Plan for John Doe (Test)

Action Plan for John Doe (Test)

Dear John Doe,

We have created an action plan for you to help you sell more of your impact product, test, to your impact buyer, test. The plan includes seven sections that will guide you in creating tailored, individual campaigns that will yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company.

IMPACT Offering

Based on the IMPACT acronym (Interest, Margin, Potential, Attract, Competition, Tenure), we have identified the following unique selling points for your test product:

  • Interest: The test product is designed to help impact buyers achieve their goals and make a positive impact in their industry.
  • Margin: The test product has a high profit margin due to its unique features and benefits.
  • Potential: The test product has a high potential for growth and can be customized to meet the specific needs of impact buyers.
  • Attract: The test product has a unique value proposition that sets it apart from competitors and attracts impact buyers.
  • Competition: The test product has a competitive advantage due to its unique features and benefits.
  • Tenure: The test product has a long-term value for impact buyers and can help them achieve their goals over time.

IMPACT Prospect Persona

Based on our research, we have created a persona for your impact prospect:

  • Name: Sarah
  • Industry: Non-profit
  • Role: Executive Director
  • Goals: Increase impact and effectiveness of their organization, improve fundraising efforts, and attract new donors.
  • Pain Points: Limited resources, difficulty measuring impact, and lack of expertise in certain areas.

5 Unique Viral Content Ideas

To attract and engage your impact prospect, we recommend the following viral content ideas:

  • Title: “10 Ways to Increase Your Non-Profit’s Impact Today”
  • Description: A blog post that provides actionable tips and strategies for non-profits to increase their impact and effectiveness.
  • Title: “The Impact of Giving: How Your Donations Can Make a Difference”
  • Description: A video that showcases the impact of donations on non-profits and highlights the success stories of impact buyers.
  • Title: “Impactful Leadership: How to Lead Your Non-Profit to Success”
  • Description: A webinar that provides insights and best practices for non-profit leaders to improve their leadership skills and drive success.
  • Title: “The Power of Partnerships: How Collaborations Can Drive Impact”
  • Description: A case study that showcases the success of impact buyers who have collaborated with other organizations to achieve their goals.
  • Title: “Impactful Fundraising: How to Raise More Money for Your Non-Profit”
  • Description: An e-book that provides tips and strategies for non-profits to improve their fundraising efforts and attract new donors.

5 Innovative Conversion Ideas

To convert your impact prospect into a valuable lifetime client, we recommend the following innovative conversion ideas:

  • Title: “Impact Assessment: How Your Non-Profit Can Measure Its Impact”
  • Description: A free assessment tool that helps non-profits measure their impact and identify areas for improvement.
  • Title: “Impactful Coaching: How Our Experts Can Help Your Non-Profit Succeed”
  • Description: A coaching program that provides personalized support and guidance to non-profits to help them achieve their goals.
  • Title: “Impactful Solutions: How Our Products Can Help Your Non-Profit Thrive”
  • Description: A product demo that showcases the features and benefits of your test product and how it can help non-profits achieve their goals.
  • Title: “Impactful Partnership: How We Can Collaborate to Drive Impact”
  • Description: A partnership program that offers non-profits the opportunity to collaborate with your company to achieve their goals and make a bigger impact.
  • Title: “Impactful Results: How Our Clients Have Achieved Success with Our Solutions”
  • Description: A case study that showcases the success stories of impact buyers who have used your test product to achieve their goals and make a positive impact in their industry.

Channel Selection with Examples

To reach your impact prospect and convert them into a valuable lifetime client, we recommend the following channels:

  • Search Engine Marketing (SEM): Google Ads targeting non-profit keywords such as “impact measurement” and “fundraising strategies”.
  • Social Media Advertising: Facebook and LinkedIn ads targeting non-profit executives and decision-makers.
  • Email Marketing: Personalized email campaigns targeting non-profit executives and decision-makers with tailored messaging and offers.
  • Content Marketing: Blog posts, videos, webinars, and e-books targeting non-profit executives and decision-makers with valuable and actionable insights.
  • Partnerships: Collaborations with non-profit organizations and influencers to reach their audience and drive impact.

5-10 SEO Keywords + Content & Link Building Ideas

To improve your search engine rankings and drive more organic traffic to your website, we recommend the following SEO keywords and content/link building ideas:

  • Keywords: “impact measurement”, “non-profit fundraising”, “non-profit management”, “social impact”, “non-profit consulting”.
  • Content Ideas: Blog posts, videos, and e-books that provide valuable and actionable insights on non-profit management, fundraising, and impact measurement.
  • Link Building Ideas: Collaborations with non-profit organizations and influencers to create valuable content and earn backlinks to your website.

Unique Social Media Opportunities

To engage your impact prospect and build a strong social media presence, we recommend the following unique social media opportunities:

  • Twitter Chats: Host Twitter chats with non-profit experts and influencers to discuss topics related to non-profit management, fundraising, and impact measurement.
  • Instagram Takeovers: Partner with non-profit organizations and influencers to take over your Instagram account and share their impact stories.
  • LinkedIn Groups: Create and manage LinkedIn groups for non-profit executives and decision-makers to share insights and network with each other.
  • Facebook Live: Host Facebook Live sessions with non-profit experts and influencers to discuss topics related to non-profit management, fundraising, and impact measurement.
  • YouTube Channel: Create a YouTube channel that showcases the success stories of impact buyers and provides valuable insights on non-profit management, fundraising, and impact measurement.

We hope that this action plan will help you achieve your goals and make a positive impact in your industry. Please let us know if you have any questions or need further assistance.

Best regards,

[Your Name]


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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.