Operation Mobilization Brainstorming To Increase international job search Revenue

Business Growth Strategy Plan

IMPACT Buyer

  • Age: 20s-30s
  • Profession: Jesus Following Professional
  • Experience: Travelling abroad, previous missions experience
  • Goal: Live abroad

IMPACT Product/Service

Operation Mobilization (OM) offers international job search opportunities for Jesus following professionals in their 20s-30s, who have traveling or mission experiences, and aspire to live abroad. OM provides a wide range of job opportunities in various fields such as education, healthcare, community development, and more, in different countries around the world. OM supports individuals during their job search, provides resources for cultural integration, and introduces them to like-minded communities in their desired location.

Content Marketing Ideas

Viral Content Marketing Ideas

  • 1. “Life Abroad Stories” Blog Series: Share inspiring stories from Jesus following professionals who have successfully found jobs and started a new life abroad through OM. Highlight their experiences, challenges, and how it has impacted their faith.
  • 2. “Top 10 Dream Jobs Abroad”: Create an interactive infographic or video showcasing the top 10 dream job opportunities available abroad, along with details on how to apply and the benefits of each role.
  • 3. “International Career Quiz”: Develop a quiz that helps individuals determine their ideal international career path. Promote the quiz on social media platforms and offer personalized career guidance based on the results.
  • 4. “A Day in the Life” Video Series: Produce a series of vlogs featuring individuals who are currently working in their dream jobs abroad. Showcasing their daily routines, work culture, and unique experiences.
  • 5. “OM Destination Guides”: Create comprehensive destination guides for popular countries where OM offers job opportunities. Include information about local culture, job market, cost of living, and tips for successful integration.

Promotion Channels

  • 1. Blog Series: Share Life Abroad Stories on the OM website and promote them through social media channels (Facebook, Twitter, LinkedIn) and targeted email marketing campaigns to followers and subscribers.
  • 2. Infographic/Video Promotion: Share the Top 10 Dream Jobs Abroad on visually-focused platforms such as Pinterest and Instagram. Utilize hashtags related to international jobs, travel, and career inspiration.
  • 3. Quiz Promotion: Run Facebook and Instagram advertisements targeting individuals interested in travel, careers abroad, and faith-based initiatives.
  • 4. Video Series Promotion: Publish “A Day in the Life” videos on YouTube and promote them through social media platforms, focusing on individuals who have previously engaged with OM’s content.
  • 5. Destination Guides Promotion: Share OM Destination Guides on the OM website and promote them through search engine optimization (SEO) efforts, targeting keywords related to moving abroad, job search abroad, etc.

SEO Strategy

Keywords to Focus On

  • 1. “International job search”
  • 2. “Living abroad opportunities”
  • 3. “Faith-based careers abroad”
  • 4. “Work overseas”
  • 5. “Career opportunities for Jesus following professionals”

Content Creation for SEO

  • Create detailed blog posts and articles targeting the chosen keywords. Include tips for finding international jobs, success stories of professionals abroad through OM, and insights into different job markets in various countries.
  • Create a resource hub on the OM website with downloadable guides, e-books, and checklists for individuals seeking international job opportunities.
  • Produce videos or podcasts featuring interviews with professionals who have found success with international careers through OM.

Link Building Ideas

  • Reach out to faith-based websites, blogs, and podcasts to collaborate on content related to international job opportunities and living abroad as a Jesus follower.
  • Offer to guest post on established career websites or platforms, sharing insights and advice on finding and thriving in international jobs.
  • Create partnerships with universities or educational institutions that have study abroad programs and offer to share OM’s resources and job opportunities with their students.

Social Media Strategy

Relevant Platforms

  • 1. LinkedIn: Utilize this professional networking platform to connect with potential candidates looking for international job opportunities. Share success stories, job postings, and relevant articles.
  • 2. Instagram: Showcase the beauty of different countries and cultures through visually appealing posts. Highlight employee stories and testimonials through brief and engaging captions.
  • 3. Facebook: Create a dedicated OM community page where individuals interested in international jobs can connect, share experiences, and be updated about job openings.
  • 4. YouTube: Produce high-quality videos showcasing testimonials, country-specific guides, and success stories of individuals who have found meaningful careers abroad through OM.

Promotional Strategies

  • Join relevant LinkedIn groups and actively participate in discussions related to international jobs, faith-based careers, and living abroad.
  • Host Instagram challenges where followers can submit their photos depicting their desire to live abroad or showcasing their past international experiences.
  • Create targeted Facebook advertising campaigns to reach individuals interested in faith-based careers, international travel, and living abroad.
  • Collaborate with popular travel or lifestyle YouTubers to create sponsored content showcasing OM’s international job opportunities and success stories.
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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.