Palmatier Electric Brainstorming To Increase EV installations Revenue

Business Growth Strategy Plan for Palmatier Electric

Business Growth Strategy Plan for Palmatier Electric

Section 1: IMPACT Buyer

The IMPACT Buyer for Palmatier Electric’s EV installations are individuals who own or are planning to buy an electric vehicle. These customers are environmentally conscious, tech-savvy, and value convenience.

  • Age: 25-55
  • Location: Within 50 miles of a major metropolitan area
  • Income: Middle to upper income bracket
  • Education: College-educated or higher
  • Interests: Environmental sustainability, cutting-edge technology
  • Demographics: Homeowners or renters with access to a suitable parking space

Section 2: IMPACT Product/Service

Palmatier Electric’s EV installation services provide customers with a convenient and reliable solution for charging their electric vehicles at home or work. The product/service benefits include:

  • Convenience: Customers can charge their EVs at their own convenience, eliminating the need to search for public charging stations.
  • Cost Savings: Charging at home is more cost-effective than relying on public charging networks.
  • Environmentally Friendly: EV owners contribute to reducing carbon emissions by using a sustainable form of transportation.
  • Reliability: Palmatier Electric ensures safe and reliable charging solutions for EV owners.

Section 3: Content Marketing Ideas

Here are five viral content marketing ideas for Palmatier Electric:

  1. Idea 1: “The Future of Electric Vehicles” video series highlighting the latest trends, innovations, and benefits of electric vehicles. Promote on YouTube, LinkedIn, and relevant EV forums.
  2. Idea 2: “10 Environmental Benefits of Owning an Electric Vehicle” infographic showcasing the positive impact EVs have on the environment. Promote on social media platforms like Instagram, Facebook, and Twitter.
  3. Idea 3: “EV Charger Installation Guide for Homeowners” comprehensive eBook providing step-by-step instructions on how to install an EV charger at home. Promote through targeted Facebook ads and email campaigns.
  4. Idea 4: “The Evolution of Electric Vehicles” timeline infographic showcasing the history and future advancements in electric vehicle technology. Promote on relevant industry blogs and LinkedIn.
  5. Idea 5: “Why Electric Vehicles Are Ideal for Urban Living” blog post discussing the advantages of owning an EV in an urban environment, including parking, congestion, and emissions reduction. Promote through organic SEO efforts.

Section 4: SEO Strategy

Keywords to Focus on:

– EV charger installation services

– Home EV charging solutions

– Electric vehicle charger installation

– Residential electric vehicle charging

– EV charger installation near me

Content Creation Ideas:

  • Create informative blog posts targeting each of the above keywords, providing tips, benefits, and case studies.
  • Produce “how-to” videos showcasing the installation process and best practices for charging EVs at home.
  • Develop comprehensive landing pages for each specific keyword, highlighting the benefits and features of Palmatier Electric’s EV installation services.

Link Building Ideas:

  • Reach out to local electric vehicle clubs, blogs, and influencers to collaborate on guest blog posts or interviews discussing the importance of proper EV charger installation.
  • Develop partnerships with EV manufacturers or dealerships and request backlinks to Palmatier Electric’s website from their official websites.
  • Create shareable and valuable content like infographics, videos, and guides to encourage organic backlinks from relevant industry websites and social media platforms.

Section 5: Social Media Marketing Ideas

Social Media Platforms:

1. LinkedIn: As a B2B platform, LinkedIn can be used to connect with professionals in the electric vehicle industry, such as EV manufacturers, dealerships, and influencers. Sharing industry news, case studies, and thought leadership content can help generate awareness and potential partnerships.

2. Facebook: Create a Facebook business page to connect with the target audience and share engaging content such as videos, blog posts, and customer testimonials. Utilize Facebook Ads for targeted campaigns, focusing on location and interests related to EVs, sustainability, and technology.

3. Instagram: Use Instagram to showcase visually appealing content such as images of EV charging setups, completed installations, and customer success stories. Leverage relevant hashtags and collaborate with EV enthusiasts or local influencers to reach a wider audience.

4. Twitter: Share industry news, EV-related events, and blog posts to engage with the EV community. Utilize Twitter Ads to reach a broader audience and participate in relevant conversations using relevant hashtags.

Remember to monitor and engage with the audience on these platforms, respond to inquiries promptly, and encourage user-generated content through contests or giveaways.

Scroll to Top

Are you ready to grow?

SCHEDULE A STRATEGY SESSION

By providing a phone number you agree to receive a text message asking for permission to communicate occasional tips with you via text message in the future.

The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.