Paramount Contracting Brainstorming To Increase drywall and EFIS installation Revenue

**IMPACT Buyer: Architects**
Architects play a crucial role in the commercial and industrial building industry. They are the key decision-makers when it comes to selecting contractors for their projects. Understanding their needs and pain points is vital to tailor effective marketing strategies. Here are some key characteristics of architects:

1. Expertise: Architects are highly skilled professionals with years of education and experience in designing and constructing buildings. They are experts in their field and expect the same level of expertise from contractors.

2. Attention to Detail: Architects pay close attention to every detail of a project, from the aesthetics to the functionality. They are meticulous and expect contractors to share the same commitment to detail.

3. Trustworthiness: Architects seek contractors they can trust to deliver quality work on time and within budget. Trust is essential as architects need to ensure their clients’ visions are realized.

4. Industry Knowledge: Architects are up to date with the latest building codes, regulations, and technologies. They rely on contractors who demonstrate a strong knowledge of these factors.

**IMPACT Product/Service: Drywall and EFIS Installation**
Paramount Contracting specializes in drywall and Exterior Finish and Insulation System (EFIS) installation for commercial and industrial buildings. To effectively market these services to architects, consider the following unique selling proposition (USP):

1. Expert Craftsmanship: Highlighting the skilled craftsmen at Paramount Contracting who excel in drywall and EFIS installation. Showcase previous successful projects completed by the company.

2. Precision and Attention to Detail: Promote the commitment to precision and meticulousness in executing drywall and EFIS installations, emphasizing the company’s ability to meet architects’ strict standards.

3. Timely Delivery: Emphasize Paramount Contracting’s ability to complete projects on schedule, ensuring architects’ deadlines are met.

**Content Marketing Ideas:**
To engage architects and generate viral content, consider the following ideas:

1. **Case Studies -** Create in-depth case studies highlighting successful drywall and EFIS installation projects completed by Paramount Contracting. Showcase the challenges faced, innovative solutions implemented, and the final result. Promote these case studies through industry-relevant websites, forums, and social media platforms.

2. **Architectural Design Trends -** Publish blog posts or videos exploring current architectural design trends, particularly those related to drywall and EFIS installation. Present Paramount Contracting as a thought leader in the field by providing expert insights and recommendations.

3. **Product Comparison -** Create a comparison guide that highlights the benefits and features of different drywall and EFIS materials and techniques. Collaborate with manufacturers to obtain product samples and conduct unbiased evaluations.

4. **Virtual Tours -** Create captivating virtual tours of past projects showcasing the expertise and quality of Paramount Contracting’s drywall and EFIS installations. These tours can be shared on the website, YouTube, and social media platforms.

5. **Architect Interviews -** Conduct interviews with renowned architects, discussing emerging trends, challenges they face when selecting contractors, and the importance of craftsmanship in construction projects. Share these interviews on blogs, YouTube, and relevant industry forums.

**SEO Strategy:**
To attract architect clients, focus on the following keywords and content creation ideas for SEO:

1. **”Commercial Drywall Contractors”** – Create an in-depth blog post or webpage highlighting the expertise, experience, and successful projects completed by Paramount Contracting in commercial drywall installations.

2. **”EFIS Installation Company”** – Develop a dedicated landing page highlighting the benefits and advantages of Paramount Contracting’s EFIS installation services, including case studies, testimonials, and images.

3. **”Architect-approved Drywall Solutions”** – Create a comprehensive guide that addresses the specific needs and concerns architects have when selecting drywall contractors. Include information on industry best practices, certifications, and project success stories.

**Link Building Ideas:**
Boost Paramount Contracting’s search engine rankings with these link building ideas:

1. **Industry Associations** – Partner with local or national architecture and construction-related associations to obtain backlinks. Contribute informative articles or resources to their websites or newsletters.

2. **Guest Blogging** – Reach out to influential architecture or construction industry blogs and offer to contribute high-quality guest posts related to drywall and EFIS installation.

3. **Supplier/Manufacturer Backlinks** – Collaborate with EFIS material suppliers or drywall manufacturers to create valuable content together. They may provide a backlink from their websites to Paramount Contracting’s website.

**Social Media Marketing:**
Leverage the following social media platforms relevant to architects for effective marketing:

1. **Instagram -** Share visually appealing images and videos showcasing completed projects, highlighting the craftsmanship and attention to detail. Utilize relevant hashtags such as #architecture, #commercialconstruction, and #architectprojects.

2. **LinkedIn -** Regularly share thought leadership articles, industry insights, and success stories targeting architects. Engage in industry-related groups and discussions, demonstrating expertise and building trust.

3. **YouTube -** Utilize this platform to upload project videos, provide construction tips, and showcase the expertise of Paramount Contracting. Optimize video titles and descriptions to include relevant keywords.

4. **Twitter -** Share industry news, project updates, and interesting articles related to architecture and construction. Engage with architects, construction companies, and industry influencers through tagging and relevant hashtags.

5. **Pinterest -** Create boards showcasing industry-specific designs, trends, and completed projects. Include project photos, material ideas, and inspiration to attract architect audiences.

Remember to track and analyze results regularly to optimize strategies and ensure maximum ROI.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.


Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.


The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.


The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.


All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.