Red Aspen Business Growth Ideas

ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

Action Plan for Red Aspen

Red Aspen Action Plan

Introduction

Red Aspen is a beauty products company that specializes in selling Nail Dashes to women ages 26-55. In order to sell more Nail Dashes to this target audience, we have developed a comprehensive action plan that utilizes the IMPACT methodology, unique viral content ideas, innovative conversion ideas, channel selection, SEO keywords, and social media opportunities.

IMPACT Offering

The Nail Dashes product offers a unique solution for women who want to have beautiful nails without the hassle and expense of going to a salon. It is a convenient and affordable alternative that allows women to express their individuality and creativity through their nails.

  • Interest: Nail Dashes generate interest among women who want to have beautiful nails without the hassle of going to a salon.
  • Margin: Nail Dashes have a high margin due to their low production costs and high retail price.
  • Potential: The potential for Nail Dashes is high due to the increasing demand for convenient and affordable beauty products.
  • Attract: Nail Dashes attract women who value convenience, affordability, and creativity in their beauty routine.
  • Competition: The competition for Nail Dashes is moderate, with a few other companies offering similar products.
  • Tenure: The tenure for Nail Dashes is high, as they offer a unique and convenient solution for women’s beauty needs.

IMPACT Prospect Persona

The IMPACT Prospect for Nail Dashes is a woman between the ages of 26-55 who values convenience, affordability, and creativity in her beauty routine. She is likely a busy professional or a stay-at-home mom who wants to look her best without spending a lot of time or money.

  • Name: Sarah
  • Age: 35
  • Occupation: Marketing Manager
  • Income: $75,000
  • Interests: Fashion, Beauty, Travel
  • Goals: Look her best without spending a lot of time or money

5 Unique Viral Content Ideas

  1. DIY Nail Art Tutorials: Create video tutorials that show how to create unique nail art designs using Nail Dashes.
  2. Nail Dash Reviews: Ask influencers to review Nail Dashes on social media and share their thoughts with their followers.
  3. Before and After Transformations: Share before and after photos of customers who have used Nail Dashes to transform their nails.
  4. Collaborations: Collaborate with fashion and beauty bloggers to create unique content that showcases Nail Dashes as a must-have accessory.
  5. Contests: Host contests on social media that encourage customers to share their Nail Dash designs and tag the company for a chance to win a prize.

5 Innovative Conversion Ideas

  1. Free Samples: Offer free Nail Dash samples to customers who sign up for the company’s email list.
  2. Referral Program: Create a referral program that rewards customers who refer their friends to purchase Nail Dashes.
  3. Bundles: Offer discounted bundles of Nail Dashes that include different designs and sizes.
  4. Upsell: Offer customers the option to purchase additional Nail Dash designs and sizes at checkout.
  5. Seasonal Promotions: Offer seasonal promotions that encourage customers to purchase Nail Dashes for holidays and special occasions.

Channel Selection with Examples

The following channels are recommended for promoting Nail Dashes:

  • Social Media: Create a strong presence on Instagram, Facebook, and Pinterest to showcase Nail Dashes and engage with customers.
  • Influencer Marketing: Partner with influencers in the fashion and beauty industry to promote Nail Dashes to their followers.
  • Email Marketing: Use email marketing to promote new Nail Dash designs, seasonal promotions, and exclusive offers to subscribers.
  • Content Marketing: Create blog posts and articles that showcase Nail Dashes as a convenient and affordable alternative to salon nails.
  • Events: Host events at local beauty salons and boutiques to showcase Nail Dashes and offer free samples to customers.

5-10 SEO Keywords + Content & Link Building Ideas

  • SEO Keywords: Nail Dashes, Nail Art, Salon Alternative, Affordable Nails, Convenient Nails, Creative Nails, DIY Nails, Fashion Nails, Beauty Nails, Trendy Nails
  • Content Ideas: How to Apply Nail Dashes, Top Nail Dash Designs, Nail Dash vs. Salon Nails, Nail Dash Hacks and Tips, The Benefits of Nail Dashes
  • Link Building Ideas: Partner with fashion and beauty bloggers to include links to Nail Dashes in their blog posts, share Nail Dash content on social media to generate backlinks, and reach out to beauty websites to request a feature on Nail Dashes.

Unique Social Media Opportunities

The following social media opportunities are recommended for promoting Nail Dashes:

  • Instagram: Use Instagram to showcase Nail Dash designs, share customer photos, and collaborate with fashion and beauty influencers.
  • Facebook: Use Facebook to promote seasonal promotions, share blog posts and articles, and engage with customers through comments and messages.
  • Pinterest: Use Pinterest to create boards that showcase Nail Dash designs and offer inspiration for DIY nail art.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.