SolarFlare Innovations Business Growth Ideas


SolarFlare Innovations: Action Plan for Selling High-Efficiency Solar Panels to Mid to Large-Sized Construction Firms

SolarFlare Innovations is a pioneering company offering next-generation solar technology solutions. They are looking to sell more of their impact product, high-efficiency solar panels, and related services, including installation and maintenance to mid to large-sized construction firms and their Project Managers, Site Engineers, and Sustainability Officers who are looking to incorporate sustainable energy solutions in their projects. This action plan aims to help SolarFlare Innovations achieve their sales goals by providing them with a concise, HTML-formatted action plan.

1. IMPACT Offering

Interest: High-efficiency solar panels and related services.

Margin: The cost of solar panels and related services can be high, but the long-term savings on energy costs make it a worthwhile investment.

Potential: The demand for sustainable energy solutions is increasing, and mid to large-sized construction firms are looking to incorporate these solutions into their projects.

Attract: SolarFlare Innovations’ high-efficiency solar panels and related services are attractive to mid to large-sized construction firms who are looking to incorporate sustainable energy solutions into their projects.

Competition: There are other companies offering solar panels and related services, but SolarFlare Innovations’ next-generation solar technology sets them apart.

Tenure: SolarFlare Innovations has a proven track record of providing high-quality solar panels and related services to their clients.

2. IMPACT Prospect Persona

Name: Sustainability Sam

Role: Sustainability Officer at a mid to large-sized construction firm

Demographics: Male, 35-45 years old, married with children, college-educated, environmentally conscious, and interested in sustainable energy solutions.

Goals: To incorporate sustainable energy solutions into his company’s projects, reduce the company’s carbon footprint, and save money on energy costs.

Pain Points: Limited budget, lack of knowledge about solar technology, and concerns about the reliability and maintenance of solar panels.

3. 5 Unique Viral Content Ideas

  • Title: The Future of Solar Technology
  • Description: A blog post or video that highlights SolarFlare Innovations’ next-generation solar technology and its potential impact on the environment and the construction industry.

  • Title: Case Study: How [Construction Firm] Reduced Energy Costs with Solar Panels
  • Description: A case study that showcases a construction firm that has successfully incorporated solar panels into their projects and saved money on energy costs.

  • Title: Solar Panel Installation Time-Lapse
  • Description: A time-lapse video that shows the installation of SolarFlare Innovations’ high-efficiency solar panels on a construction site.

  • Title: Solar Panel Maintenance Tips
  • Description: A blog post or video that provides tips on how to maintain solar panels to ensure their longevity and efficiency.

  • Title: Solar Energy Myths Debunked
  • Description: A blog post or video that addresses common myths and misconceptions about solar energy and provides accurate information about its benefits and limitations.

4. 5 Innovative Conversion Ideas

  • Title: Free Solar Panel Consultation
  • Description: Offer a free consultation to construction firms interested in incorporating solar panels into their projects. During the consultation, SolarFlare Innovations can provide information about their products and services and answer any questions the construction firm may have.

  • Title: Solar Panel Financing Options
  • Description: Offer financing options to construction firms to make the cost of solar panels more manageable. SolarFlare Innovations can partner with a financing company to provide these options.

  • Title: Solar Panel Installation Guarantee
  • Description: Offer a guarantee that the installation of SolarFlare Innovations’ high-efficiency solar panels will be completed on time and to the construction firm’s satisfaction.

  • Title: Solar Panel Maintenance Package
  • Description: Offer a maintenance package to construction firms that includes regular maintenance and cleaning of their solar panels to ensure their longevity and efficiency.

  • Title: Solar Panel Performance Guarantee
  • Description: Offer a guarantee that SolarFlare Innovations’ high-efficiency solar panels will perform as promised and provide the expected savings on energy costs.

5. Channel Selection with Examples

  • LinkedIn: SolarFlare Innovations can use LinkedIn to connect with Project Managers, Site Engineers, and Sustainability Officers at mid to large-sized construction firms. They can share their viral content and conversion ideas on LinkedIn and engage with potential clients.
  • Trade Shows: SolarFlare Innovations can participate in trade shows that cater to the construction industry and showcase their high-efficiency solar panels and related services.
  • Direct Mail: SolarFlare Innovations can send direct mail to mid to large-sized construction firms that highlights their products and services and offers a free consultation or financing options.

6. 5-10 SEO Keywords + Content & Link Building Ideas

  • Keywords: High-efficiency solar panels, sustainable energy solutions, solar panel installation, solar panel maintenance, solar panel financing
  • Content Ideas: Blog posts, case studies, videos, and infographics that highlight SolarFlare Innovations’ high-efficiency solar panels and related services and provide accurate information about solar technology and its benefits.
  • Link Building Ideas: Partner with construction industry publications and websites to share SolarFlare Innovations’ content and link back to their website. Participate in industry forums and discussions and share SolarFlare Innovations’ expertise.

7. Unique Social Media Opportunities

  • Instagram: SolarFlare Innovations can use Instagram to showcase their high-efficiency solar panels and related services in visually appealing ways. They can share photos and videos of their products in action on construction sites and highlight their impact on the environment.
  • Twitter: SolarFlare Innovations can use Twitter to engage with potential clients and share their viral content and conversion ideas. They can also participate in industry chats and discussions to showcase their expertise.
  • YouTube: SolarFlare Innovations can use YouTube to share their time-lapse videos and other visual content. They can also create educational videos about solar technology and its benefits.


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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.