SpaceLift Interiors Business Growth Ideas

ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

Action Plan for SpaceLift Interiors

Action Plan for SpaceLift Interiors

Introduction

SpaceLift Interiors is an interior design company that specializes in creating impactful designs for business owners with 1M in personal income. This action plan is designed to help SpaceLift Interiors sell more of their impact product, interior design services, to their impact buyer.

IMPACT Offering

The IMPACT offering for SpaceLift Interiors is as follows:

  • Interest: Creating unique and impactful interior designs that capture the attention of business owners with 1M in personal income.
  • Margin: Offering high-end interior design services that allow for a higher profit margin.
  • Potential: Providing a unique and personalized experience for clients that leads to repeat business and referrals.
  • Attract: Using innovative and creative design techniques to attract new clients and differentiate from competitors.
  • Competition: Staying ahead of the competition by offering cutting-edge design solutions and exceptional customer service.
  • Tenure: Building long-term relationships with clients through exceptional service and personalized design solutions.

IMPACT Prospect Persona

The IMPACT Prospect for SpaceLift Interiors is a business owner with 1M in personal income. This individual is busy and values their time, but also values high-quality and unique design solutions. They are willing to invest in their space to create a lasting impression on clients and employees.

5 Unique Viral Content Ideas

  • “Before and After” Transformations: Create a series of social media posts and blog articles showcasing dramatic transformations of business spaces before and after SpaceLift Interiors’ design solutions.
  • Expert Design Tips: Create a blog series featuring expert design tips for business owners looking to improve their space.
  • Behind-the-Scenes: Showcase the design process and behind-the-scenes footage of SpaceLift Interiors’ design solutions on social media and through blog articles.
  • Client Testimonials: Create a video series featuring client testimonials and the impact SpaceLift Interiors’ design solutions have had on their business.
  • Interactive Design Tools: Create interactive design tools on the SpaceLift Interiors website that allow potential clients to experiment with different design solutions for their space.

5 Innovative Conversion Ideas

  • Free Consultation: Offer a free consultation to potential clients to showcase the value of SpaceLift Interiors’ design solutions.
  • Virtual Reality Tours: Use virtual reality technology to create immersive tours of SpaceLift Interiors’ design solutions for potential clients.
  • Referral Program: Implement a referral program that rewards current clients for referring new business to SpaceLift Interiors.
  • Case Studies: Create case studies showcasing the impact SpaceLift Interiors’ design solutions have had on previous clients.
  • Customized Proposals: Create customized proposals for potential clients that showcase how SpaceLift Interiors’ design solutions can meet their specific needs and goals.

Channel Selection with Examples

  • Social Media: Use social media platforms such as Instagram and Pinterest to showcase SpaceLift Interiors’ design solutions and engage with potential clients.
  • Email Marketing: Use email marketing campaigns to stay in touch with current and potential clients and showcase new design solutions and services.
  • Events: Attend industry events and tradeshows to showcase SpaceLift Interiors’ design solutions and network with potential clients.
  • Website: Use the SpaceLift Interiors website to showcase design solutions, client testimonials, and customized proposals.
  • Print Advertising: Use print advertising in industry publications to showcase SpaceLift Interiors’ design solutions and services.

5-10 SEO Keywords + Content & Link Building Ideas

  • SEO Keywords: High-end interior design, personalized design solutions, business interior design, unique design solutions, high-impact design.
  • Content Ideas: Blog articles featuring expert design tips, case studies showcasing the impact of SpaceLift Interiors’ design solutions, and behind-the-scenes footage of the design process.
  • Link Building Ideas: Collaborate with industry influencers and publications to showcase SpaceLift Interiors’ design solutions and services, and participate in industry forums and discussions to establish SpaceLift Interiors as a thought leader in the industry.

Unique Social Media Opportunities

  • Instagram: Use Instagram to showcase before and after transformations, behind-the-scenes footage, and client testimonials.
  • Pinterest: Use Pinterest to showcase design inspiration and create boards featuring SpaceLift Interiors’ design solutions.
  • LinkedIn: Use LinkedIn to network with potential clients and showcase thought leadership in the industry through blog articles and industry discussions.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.