test Business Growth Ideas



Action Plan for test to Sell More of their impact product, test

Action Plan for test to Sell More of their impact product, test

Introduction

test is a company that offers an impact product, test, which has the potential to make a significant difference in the lives of the target audience. However, the company is struggling to sell the product to their impact buyer, test. This action plan aims to provide a concise, HTML-formatted guide to help test sell more of their impact product, test.

IMPACT Offering

The IMPACT Offering section will focus on the product itself and how it can be marketed to the target audience. The IMPACT acronym will be used to justify the recommendations.

Interest

  • Create a compelling tagline for the product that highlights its unique selling proposition.
  • Develop a visually appealing product packaging that stands out on store shelves.

Margin

  • Offer a discount or bundle deal for customers who purchase multiple units of the product.
  • Reduce the cost of production by sourcing materials from cheaper suppliers.

Potential

  • Conduct market research to identify potential new markets for the product.
  • Explore the possibility of creating a new product line that complements the existing product.

Attract

  • Partner with influencers in the target audience to promote the product on social media.
  • Run a social media contest that encourages customers to share their experiences with the product.

Competition

  • Conduct a competitive analysis to identify areas where the product can differentiate itself from competitors.
  • Offer a money-back guarantee to reassure customers who may be hesitant to try a new product.

Tenure

  • Develop a loyalty program that rewards customers for repeat purchases.
  • Send personalized emails to customers who have not made a purchase in a while to encourage them to return.

IMPACT Prospect Persona

The IMPACT Prospect Persona section will focus on creating a persona for the target audience to help test better understand their needs and preferences.

Persona Name: Sarah

  • Age: 30-40
  • Occupation: Stay-at-home mom
  • Interests: Health and wellness, eco-friendliness, convenience
  • Needs: A product that is easy to use, environmentally friendly, and promotes a healthy lifestyle
  • Preferences: Prefers products with natural ingredients, values affordability and convenience

5 Unique Viral Content Ideas

The 5 Unique Viral Content Ideas section will focus on creating engaging content that can be shared on social media to increase brand awareness and attract new customers.

1. “10 Surprising Benefits of Using test”

Create a blog post or infographic that highlights the lesser-known benefits of using test, such as improved energy and mental clarity.

2. “test vs. Competitor X: Which is the Better Choice?”

Create a video or social media post that compares test to a competitor and shows why test is the superior choice.

3. “How test is Helping Sarah Achieve her Health Goals”

Create a customer testimonial video or blog post that features Sarah, the IMPACT Prospect Persona, and shows how test has helped her improve her health and wellness.

4. “Behind the Scenes: How test is Made”

Create a video or social media post that takes customers behind the scenes of the production process for test and shows how the product is made.

5. “test Challenge: How Many Ways Can You Use test?”

Create a social media challenge that encourages customers to share creative ways they use test in their daily lives.

5 Innovative Conversion Ideas

The 5 Innovative Conversion Ideas section will focus on converting website visitors into customers through creative marketing tactics.

1. “Free Sample with Every Purchase”

Offer a free sample of test with every purchase to encourage customers to try the product and potentially make a repeat purchase.

2. “Refer a Friend, Get a Discount”

Offer customers a discount on their next purchase for referring a friend to test.

3. “Limited Time Offer: Buy One, Get One Half Off”

Create a limited time offer that incentivizes customers to buy more of the product at a discounted rate.

4. “Exclusive Early Access to New Products”

Offer customers who sign up for a newsletter or loyalty program exclusive early access to new products before they are available to the general public.

5. “Personalized Product Recommendations”

Use customer data and purchase history to offer personalized product recommendations to website visitors.

Channel Selection with Examples

The Channel Selection with Examples section will focus on selecting the most effective marketing channels for test to reach their target audience.

1. Social Media

Use social media platforms like Facebook, Instagram, and Twitter to promote the product and engage with customers. Examples include creating a social media contest, partnering with influencers, and sharing customer testimonials.

2. Email Marketing

Send personalized emails to customers to promote the product, offer discounts, and encourage repeat purchases. Examples include sending a welcome email to new subscribers, offering a discount for abandoned cart items, and sending a personalized birthday email.

3. Influencer Marketing

Partner with influencers in the target audience to promote the product on social media and increase brand awareness. Examples include sending free product samples to influencers, offering a discount code for their followers, and featuring them in a product review video.

4. Content Marketing

Create valuable content that educates and informs the target audience about the product and its benefits. Examples include creating a blog post or infographic about the product, filming a product review video, and sharing customer testimonials.

5. Search Engine Optimization (SEO)

Optimize the website for search engines by using relevant keywords in the content and meta tags. Examples include using keywords like “natural ingredients” and “healthy lifestyle” in the product description, creating a blog post about the benefits of the product, and building backlinks to the website.

5-10 SEO Keywords + Content & Link Building Ideas

The 5-10 SEO Keywords + Content & Link Building Ideas section will focus on optimizing the website for search engines by using relevant keywords and building backlinks.

1. Keywords: “Natural Ingredients”, “Healthy Lifestyle”, “Eco-Friendly”

Create content that includes these keywords in the product description, blog posts, and meta tags.

2. Create a Blog

Create a blog that features articles about the product, health and wellness, and eco-friendliness. Use keywords in the blog posts and link to the product page.

3. Guest Blogging

Write guest blog posts for other websites in the health and wellness niche. Include a link back to the product page in the author bio or within the article.

4. Infographics

Create infographics that highlight the benefits of the product and share them on social media. Include a link back to the product page in the infographic.

5. Directory Listings

List the product in relevant directories, such as health and wellness directories or eco-friendly directories. Include a link back to the product page in the listing.

Unique Social Media Opportunities

The Unique Social Media Opportunities section will focus on leveraging social media platforms to reach the target audience.

1. Facebook Live Q&A

Host a live Q&A session on Facebook where customers can ask questions about the product and receive answers in real-time.

2. Instagram Stories

Create Instagram stories that showcase the product and its benefits. Use relevant hashtags to increase visibility.

3. Twitter Chats

Participate in Twitter chats related to health and wellness or eco-friendliness and promote the product in the conversation.

4. Pinterest Boards

Create Pinterest boards that feature the product and related content, such as healthy recipes or eco-friendly lifestyle tips.

5. LinkedIn Groups

Join LinkedIn groups related to health and wellness or eco-friendliness and share relevant content, including blog posts and customer testimonials.


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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.