test Business Growth Ideas



Action Plan for test

Action Plan for Selling More of test’s Impact Product to test’s Impact Buyer

Introduction

This action plan is designed to help test sell more of their impact product, test, to their impact buyer, test. The plan is divided into seven sections, each of which provides unique insights and ideas for boosting sales and creating a greater impact for test’s product.

IMPACT Offering

Using the IMPACT acronym, we can evaluate the strengths and weaknesses of test’s product:

  • Interest: Does test’s product generate interest among its target audience?
  • Margin: Is the profit margin on test’s product high enough to make it worthwhile?
  • Potential: Does test’s product have the potential to grow and expand in the future?
  • Attract: Does test’s product attract the right customers and create a positive image for the brand?
  • Competition: How does test’s product compare to similar products on the market?
  • Tenure: How long will test’s product remain relevant and in demand?

IMPACT Prospect Persona

Based on the IMPACT acronym, we have created a persona for test’s impact prospect:

  • Name: Sarah
  • Age: 35
  • Occupation: Marketing Manager
  • Interests: Sustainability, Corporate Social Responsibility, Impact Investing
  • Goals: To find innovative solutions for her company’s sustainability initiatives
  • Challenges: Limited budget, pressure to show tangible results

5 Unique Viral Content Ideas

  • Title: “10 Companies Making a Difference in Sustainability”
  • Description: A blog post featuring companies that are making a positive impact in sustainability, including interviews with their leaders and case studies of their success.
  • Title: “The Future of Impact Investing”
  • Description: A whitepaper exploring the latest trends and innovations in impact investing, including insights from industry experts and predictions for the future.
  • Title: “How to Build a Sustainable Brand”
  • Description: A video series featuring interviews with successful sustainable brands, offering advice and tips for building a sustainable brand that resonates with consumers.
  • Title: “The Impact of Climate Change on Business”
  • Description: A research report examining the impact of climate change on businesses, including case studies of companies that have successfully adapted to the changing climate.
  • Title: “The Power of Collaborative Impact”
  • Description: A podcast series featuring interviews with leaders in collaborative impact, exploring how partnerships and collaborations can drive positive change in business and society.

5 Innovative Conversion Ideas

  • Title: “Impact Calculator”
  • Description: A tool that calculates the potential impact of test’s product on a company’s sustainability initiatives, providing a tangible ROI for potential customers.
  • Title: “Impact Assessment”
  • Description: A free assessment that evaluates a company’s current sustainability practices and offers personalized recommendations for improvement, positioning test’s product as a solution.
  • Title: “Impact Case Studies”
  • Description: A collection of case studies showcasing the success of test’s product in real-world scenarios, highlighting the tangible benefits and ROI for potential customers.
  • Title: “Impact Webinars”
  • Description: A series of webinars featuring industry experts and thought leaders discussing the latest trends and innovations in sustainability, positioning test’s product as a key player in the industry.
  • Title: “Impact Demo”
  • Description: A personalized demo of test’s product, tailored to the specific needs and goals of potential customers, providing a tangible example of the product’s value.

Channel Selection with Examples

  • LinkedIn: Test can create a LinkedIn page and post regular updates about their product, as well as share relevant articles and insights about sustainability and impact investing.
  • Twitter: Test can use Twitter to engage with potential customers and thought leaders in the sustainability space, using hashtags like #sustainability and #impactinvesting to join relevant conversations.
  • Facebook: Test can create a Facebook page and use it to share content, engage with customers, and promote their product to a wider audience.
  • Instagram: Test can use Instagram to showcase the impact of their product in a visually compelling way, sharing photos and videos of successful customer implementations.
  • Email Marketing: Test can use email marketing to reach out to potential customers and share relevant content and offers, using personalized messaging to build relationships and drive conversions.

5-10 SEO Keywords + Content & Link Building Ideas

  • Keywords: Sustainability, Impact Investing, Corporate Social Responsibility, Sustainable Brands, Green Business, Climate Change, Sustainability Solutions, Sustainable Products, Environmental Impact, Social Impact.
  • Content Ideas: Blog posts, whitepapers, case studies, videos, podcasts, infographics, research reports.
  • Link Building Ideas: Guest posting on relevant websites, collaborating with industry influencers, participating in relevant forums and communities, creating valuable content that naturally attracts backlinks.

Unique Social Media Opportunities

  • Twitter Chats: Test can host Twitter chats featuring industry experts and thought leaders discussing the latest trends and innovations in sustainability and impact investing.
  • Instagram Takeovers: Test can partner with influential Instagram users in the sustainability space to take over their accounts for a day and showcase the impact of their product.
  • Facebook Groups: Test can create a Facebook group for sustainability professionals and use it to engage with potential customers, share content, and promote their product.
  • LinkedIn Groups: Test can join relevant LinkedIn groups and participate in discussions, sharing insights and building relationships with potential customers.
  • YouTube Channel: Test can create a YouTube channel featuring videos showcasing the impact of their product, as well as interviews with industry experts and thought leaders.


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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.