test test marketing Brainstorming To Increase test Revenue

Marketing Plan: Increasing Test Sales

Marketing Plan: Increasing Test Sales

Section 1: Impact Buyer

Our target audience for testing.com is:

  • Software development companies
  • Quality assurance teams
  • Individual developers and testers

Section 2: Impact Product/Service

The core product we want to sell more of is the Test Software. It offers the following benefits:

  • Streamlines software testing processes
  • Increases testing efficiency
  • Ensures software quality and stability
  • Reduces debugging time and costs

Section 3: Content Marketing Ideas

Here are 5 viral content marketing ideas to promote the Test Software:

  1. Case Study Campaign: Share success stories of companies that achieved significant improvements in their software testing outcomes after implementing our Test Software. Promote this content on LinkedIn and relevant industry forums.
  2. Infographics: Create visually appealing infographics explaining the importance of software testing and how our Test Software can improve the process. Share them on Pinterest and industry blogs.
  3. Video Tutorials: Produce instructional videos demonstrating the features and benefits of our Test Software. Post them on YouTube and share on social media platforms with developers and testers.
  4. Expert Interviews: Conduct interviews with prominent industry experts who emphasize the importance of efficient software testing and endorse our Test Software. Publish the interviews on our blog and share them on Twitter and LinkedIn.
  5. Quizzes and Polls: Create interactive quizzes and polls related to software testing challenges and industry trends. Share these on Facebook, Twitter, and software development subreddits to engage and attract potential customers.

Section 4: SEO Strategy

Keywords to Focus on:

  • Software testing tools
  • Automated testing solutions
  • Efficient software testing
  • Streamlined testing processes
  • Quality assurance software

Content to Create for SEO:

  • Ultimate Guide to Software Testing: Develop a comprehensive guide covering various aspects of software testing and how our Test Software can contribute to more efficient and reliable testing processes.
  • In-depth Product Reviews: Write detailed reviews of our Test Software, highlighting its features, benefits, and use cases.
  • Comparison Articles: Compare our Test Software with similar solutions in the market, showcasing its unique advantages and value proposition.
  • Explainer Videos: Create short videos that explain different testing methodologies and demonstrate how our Test Software fits into each approach.
  • Developer Forums: Establish a dedicated forum where developers can discuss software testing challenges and share best practices, encouraging engagement and organic link building.

Link Building Ideas:

  • Guest Blogging: Write informative articles about software testing for industry websites and include links back to our website in the author’s bio or within relevant content.
  • Partnerships: Collaborate with other software testing tool providers or IT service companies to exchange guest posts or featured content, increasing backlinks.
  • Testimonial Outreach: Reach out to satisfied customers and ask for testimonials that can be published on our website, ideally with a backlink to our Test Software page.
  • Resource Page Listings: Identify industry blogs or websites with resource pages that include lists of software testing tools, and suggest our Test Software for inclusion.
  • Broken Link Building: Find websites with broken or outdated links related to software testing, and offer our relevant content or Test Software page as a replacement.

Section 5: Social Media Marketing

The following platforms are relevant to our Impact Buyers:

  1. LinkedIn: Create a professional company page and actively engage with software development and quality assurance communities. Share blog posts, success stories, and industry news.
  2. Twitter: Use targeted hashtags to join conversations about software development, testing, and tech trends. Share content, participate in chats, and interact with influencers and potential customers.
  3. YouTube: Post all video content on YouTube and optimize descriptions and tags with relevant keywords. Engage with the software testing community by commenting on relevant videos.
  4. Facebook: Create a Facebook page to showcase our Test Software’s features, promote content, and run targeted advertising campaigns to reach developers and quality assurance professionals.
  5. Reddit: Participate in relevant subreddits, providing valuable insights and information to the community. Share links to our blog posts and engage with users seeking software testing advice.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.


Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.


The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.


The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.


All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.