The Dojo Brainstorming To Increase Martial Arts Classes for Kids, Kids Karate Classes, Karate for Kids, Karate Classes near me Revenue

Digital Marketing Plan for The Dojo

Business Growth Strategy Plan: The Dojo

Section 1: IMPACT Buyer

The target audience for The Dojo’s martial arts classes for kids and karate classes are affluent and upper-middle-class families in the Atlanta area. The key characteristics of the impact buyers are:

  • Reside in the Atlanta area
  • Have children aged between 4 and 12
  • Value quality education and physical activity for their children
  • Have disposable income to invest in extracurricular activities
  • Seek safe and professionally-led activities for their children

Section 2: IMPACT Product/Service

The Dojo offers martial arts classes specifically designed for kids, focusing on instilling discipline, confidence, self-defense skills, and physical fitness. The key products/services for the impact buyers are:

  • Martial Arts Classes for Kids
  • Kids Karate Classes
  • Karate for Kids
  • Karate Classes near me

Section 3: Content Marketing Ideas

Content marketing is a great way to attract and engage with the target audience. Here are 5 viral content marketing ideas for promoting The Dojo:

  • 1. Create and promote a video series showcasing kids’ martial arts training and the benefits for children’s development. Promote these videos on YouTube, Vimeo, and social media platforms.
  • 2. Develop an interactive online quiz to determine the best martial arts discipline for children based on their personality traits. Share this quiz on social media, parenting forums, and educational websites.
  • 3. Organize online webinars or live Q&A sessions with martial arts instructors to discuss the importance of martial arts for kids’ physical and mental well-being. Promote these events on social media and relevant parenting communities.
  • 4. Create and share compelling blog posts and articles on parenting websites, highlighting the benefits of martial arts training for children and how The Dojo provides a safe and professional environment for kids to learn.
  • 5. Launch a referral program offering incentives to existing families who refer new students to The Dojo. Promote this program through email marketing, social media, and offline marketing materials.

Section 4: SEO Strategy

Keywords to focus on:

  • Martial Arts Classes for Kids Atlanta
  • Kids Karate Classes near me
  • Best Karate Classes for Kids Atlanta
  • Professional Kids Karate Instruction Atlanta

Content to create for those keywords:

  • Create in-depth blog posts optimizing for each target keyword, showcasing the benefits of martial arts classes for kids, testimonials from satisfied parents, and highlighting The Dojo’s unique training approach.
  • Develop a dedicated landing page for each target keyword, providing detailed information about the classes, instructors, curriculum, and testimonials.
  • Create engaging videos featuring kids’ karate classes and showcase them on the website and video-sharing platforms.

Link building ideas:

  • Reach out to local parenting blogs and offer to write a guest post on the importance of martial arts for kids, including relevant links to The Dojo’s website.
  • Collaborate with local schools and community organizations to sponsor events or provide workshops, ensuring backlinks to The Dojo’s website.
  • Create valuable and shareable infographics with statistics and tips about kids’ martial arts, promoting them on social media and relevant websites, while linking back to The Dojo’s website.

Section 5: Social Media Marketing

Social media platforms are an effective way to reach and engage with the target audience. Here are the recommended platforms and promotional ideas:

  • Facebook:
    • Create a Facebook business page and regularly share posts about the benefits of martial arts for kids, class updates, and success stories. Use paid ads to target affluent families in the Atlanta area with children aged 4-12.
    • Organize Facebook contests and giveaways to encourage engagement and increase brand awareness. Offer free trial classes or merchandise as prizes.
  • Instagram:
    • Create an Instagram account and showcase visually appealing photos and videos of kids participating in martial arts classes at The Dojo. Use relevant hashtags and collaborate with local influencers to expand reach.
    • Run Instagram ads targeting parents in the Atlanta area, highlighting the unique aspects of The Dojo’s classes.
  • Twitter:
    • Share quick tips, quotes, and testimonials related to martial arts for kids, with a focus on engaging with the target audience. Use relevant hashtags and interact with local parents’ groups and influencers.
    • Create Twitter polls or surveys to gather feedback from parents about their children’s interest in martial arts and their readiness to join classes at The Dojo.
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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.


Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.


The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.


The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.


All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.