The Dojo Business Growth Ideas

ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

The Dojo Action Plan

The Dojo Action Plan

The following action plan is designed to help The Dojo sell more of their impact product, Martial Arts Classes for Kids, to their impact buyer, Affluent families in Braselton, Flowery Branch, and Buford, Georgia with kids between the ages of 4 and 12 that are looking for a positive environment and a sport their kids will love, especially if they haven’t enjoyed more traditional sports like baseball, football, basketball, or soccer.

IMPACT Offering

The IMPACT Offering section will focus on how The Dojo’s Martial Arts Classes for Kids aligns with the IMPACT framework.

  • Interest: The Dojo’s Martial Arts Classes for Kids are designed to be fun and engaging, providing kids with an exciting new sport to try.
  • Margin: The Dojo’s Martial Arts Classes for Kids have a high potential for profit due to the high demand for after-school activities for kids in the target demographic.
  • Potential: The Dojo’s Martial Arts Classes for Kids have the potential to create lifelong martial arts enthusiasts and loyal customers.
  • Attract: The Dojo’s Martial Arts Classes for Kids offer a positive and safe environment for kids to learn and grow.
  • Competition: The Dojo’s Martial Arts Classes for Kids offer a unique alternative to traditional sports and other after-school activities in the area.
  • Tenure: The Dojo’s Martial Arts Classes for Kids have the potential to create long-term customers through their focus on creating a positive and engaging experience for kids.

IMPACT Prospect Persona

The IMPACT Prospect Persona will provide a detailed description of the ideal customer for The Dojo’s Martial Arts Classes for Kids.

  • Name: John and Sarah Smith
  • Age: 35-45
  • Occupation: High-income earners
  • Location: Braselton, Flowery Branch, and Buford, Georgia
  • Family: Married with children between the ages of 4 and 12
  • Interests: Interested in finding a positive and engaging after-school activity for their children that is not a traditional sport like baseball, football, basketball, or soccer.

5 Unique Viral Content Ideas

The 5 Unique Viral Content Ideas section will provide out-of-the-box examples of content that The Dojo can create to promote their Martial Arts Classes for Kids.

  • Video Series: Create a video series that showcases the benefits of martial arts for kids, including interviews with current students and parents.
  • Infographic: Create an infographic that compares the benefits of martial arts to traditional sports.
  • Social Media Challenge: Create a social media challenge that encourages parents to share photos and videos of their kids practicing martial arts at home.
  • Podcast: Create a podcast that features interviews with martial arts experts and highlights the benefits of martial arts for kids.
  • Live Event: Host a live event at The Dojo that showcases the benefits of martial arts for kids and allows parents and children to try out a class.

5 Innovative Conversion Ideas

The 5 Innovative Conversion Ideas section will provide out-of-the-box examples of strategies that The Dojo can use to convert potential customers into paying customers.

  • Free Trial Class: Offer a free trial class to potential customers to give them a taste of what The Dojo has to offer.
  • Referral Program: Offer current customers a discount on their membership for referring new customers to The Dojo.
  • Personalized Email Campaign: Send personalized emails to potential customers that highlight the benefits of martial arts for kids and encourage them to sign up for a class.
  • Special Offer: Offer a special discount or promotion to potential customers to incentivize them to sign up for a class.
  • Parent Information Session: Host a parent information session that provides more information about The Dojo and the benefits of martial arts for kids.

Channel Selection with Examples

The Channel Selection with Examples section will provide examples of channels that The Dojo can use to promote their Martial Arts Classes for Kids.

  • Social Media: Create social media accounts on Facebook, Instagram, and Twitter to promote The Dojo and their Martial Arts Classes for Kids.
  • Local Advertising: Advertise The Dojo and their Martial Arts Classes for Kids in local newspapers and magazines.
  • Search Engine Advertising: Use Google AdWords to advertise The Dojo and their Martial Arts Classes for Kids to potential customers in the target demographic.
  • Email Marketing: Use email marketing to promote The Dojo and their Martial Arts Classes for Kids to potential and current customers.
  • Community Events: Participate in local community events to promote The Dojo and their Martial Arts Classes for Kids.

5-10 SEO Keywords + Content & Link Building Ideas

The 5-10 SEO Keywords + Content & Link Building Ideas section will provide examples of keywords that The Dojo can target to improve their search engine rankings, as well as content and link building ideas to help improve their SEO.

  • Keywords: Martial arts for kids, after-school activities, karate classes for kids, martial arts summer camps, positive environment for kids.
  • Content Ideas: Blog posts about the benefits of martial arts for kids, videos showcasing The Dojo’s Martial Arts Classes for Kids, infographics comparing martial arts to traditional sports.
  • Link Building Ideas: Reach out to local parenting blogs and websites to request a link back to The Dojo’s website, participate in local community events and ask for links back to The Dojo’s website.

Unique Social Media Opportunities

The Unique Social Media Opportunities section will provide examples of ways that The Dojo can use social media to promote their Martial Arts Classes for Kids.

  • Live Videos: Use Facebook Live or Instagram Live to showcase The Dojo’s Martial Arts Classes for Kids and give potential customers a behind-the-scenes look at what goes on in a class.
  • Social Media Contests: Host social media contests that encourage followers to share photos and videos of their kids practicing martial arts at home.
  • Instagram Stories: Use Instagram Stories to showcase The Dojo’s Martial Arts Classes for Kids and give potential customers a sneak peek at what they can expect.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.