Wanderlust Adventures Business Growth Ideas

ProfitPaths® is an innovative marketing approach we utilize, aimed at amplifying the growth and success of your business. Rather than focusing on company-wide marketing, we devise tailored, individual campaigns that are designed to yield the highest profits, secure the most valuable lifetime clients, and deliver substantial impacts on your company. These impacts are carefully aligned with your company’s overarching objectives.

We’d love to talk with you about these ideas and more. Simply send an email to hello@conklinmedia.com or reply to the email we sent you and we can chat!

Wanderlust Adventures Action Plan

Wanderlust Adventures Action Plan

Introduction

Wanderlust Adventures specializes in tailor-made packages to off-the-beaten-path destinations, adventure tours, and unique cultural experiences. The company’s impact product is Adventure Tours, aimed at Millennial and Gen Z travelers with a passion for exploration, seeking authentic and enriching travel experiences. This action plan is designed to help Wanderlust Adventures sell more Adventure Tours to this impact buyer persona.

IMPACT Offering

The Adventure Tours offered by Wanderlust Adventures have a strong IMPACT:

  • Interest: The tours are designed to appeal to Millennial and Gen Z travelers with a passion for exploration and authentic experiences.
  • Margin: The tours have a high profit margin due to the tailored, premium nature of the packages.
  • Potential: The market for adventure travel is growing, and the target audience is highly engaged in social media and online content.
  • Attract: The tours are unique and offer experiences that cannot be found elsewhere, making them highly attractive to the target audience.
  • Competition: While there is competition in the adventure travel market, Wanderlust Adventures’ focus on tailor-made packages and unique experiences sets them apart.
  • Tenure: The company has a strong reputation for delivering high-quality, memorable travel experiences, leading to repeat business and positive word-of-mouth.

The IMPACT of the Adventure Tours makes them a highly attractive product for the target audience.

IMPACT Prospect Persona

The IMPACT Prospect for Wanderlust Adventures’ Adventure Tours is a Millennial or Gen Z traveler with the following characteristics:

  • Passionate about travel and seeking unique, authentic experiences
  • Active on social media and highly engaged with online content
  • Willing to pay a premium for tailored, high-quality travel experiences
  • Interested in adventure and outdoor activities
  • Values sustainability and responsible travel practices

Understanding the IMPACT Prospect is crucial for designing effective marketing strategies.

5 Unique Viral Content Ideas

  • “10 Hidden Gems in [Destination] You Need to Visit” – A blog post or video highlighting lesser-known, off-the-beaten-path destinations that align with the target audience’s interests
  • “Behind the Scenes: Creating Your Perfect Adventure Tour” – A behind-the-scenes look at how Wanderlust Adventures creates tailor-made packages, showcasing the company’s expertise and attention to detail
  • “Adventure Travel Hacks: How to Pack for Your Next Trip” – A video or social media series featuring packing tips and tricks for adventure travel
  • “Sustainable Travel: How Wanderlust Adventures is Making a Difference” – A blog post or social media campaign highlighting the company’s commitment to sustainability and responsible travel practices
  • “The Ultimate Adventure Travel Bucket List” – A visually stunning blog post or social media campaign featuring Wanderlust Adventures’ top adventure travel destinations and experiences

These viral content ideas are designed to engage the target audience and showcase Wanderlust Adventures’ unique offerings.

5 Innovative Conversion Ideas

  • Live Chat Support: Offering live chat support on the website to answer questions and provide personalized recommendations
  • Virtual Reality Tours: Offering virtual reality tours of destinations and activities to give potential customers a taste of the experience
  • Customizable Packages: Allowing customers to customize their own adventure tour packages based on their interests and preferences
  • Social Proof: Featuring customer reviews and testimonials prominently on the website and social media channels
  • Exclusive Deals: Offering exclusive deals and discounts to social media followers or email subscribers

These conversion ideas are designed to make the booking process as seamless and personalized as possible, while also building trust and incentivizing customers to book.

Channel Selection with Examples

The following channels are recommended for reaching the target audience:

  • Instagram: Sharing visually stunning photos and videos of destinations and activities, as well as user-generated content and behind-the-scenes looks at the company
  • Facebook: Sharing blog posts, customer reviews, and company updates, as well as running targeted ads to reach potential customers
  • Email Marketing: Sending personalized recommendations, exclusive deals, and company updates to email subscribers
  • Influencer Marketing: Partnering with travel influencers to showcase Wanderlust Adventures’ unique offerings and reach new audiences
  • Content Marketing: Creating blog posts, videos, and social media content that align with the target audience’s interests and showcase the company’s expertise

Examples of effective channel usage include partnering with travel influencers to showcase unique destinations and experiences, and running targeted Facebook ads to reach potential customers based on interests and demographics.

5-10 SEO Keywords + Content & Link Building Ideas

The following SEO keywords are recommended for Wanderlust Adventures:

  • Adventure travel
  • Tailor-made packages
  • Off-the-beaten-path destinations
  • Cultural experiences
  • Millennial travel
  • Gen Z travel
  • Responsible travel
  • Sustainable travel
  • Adventure tours
  • Unique travel experiences

Content and link building ideas include creating blog posts and videos that target these keywords, as well as building relationships with travel bloggers and influencers who can link back to Wanderlust Adventures’ website.

Unique Social Media Opportunities

Wanderlust Adventures has several unique social media opportunities that can help attract and engage the target audience:

  • User-generated content: Encouraging customers to share their travel photos and experiences on social media using a branded hashtag
  • Live video: Hosting live Q&A sessions, virtual tours, and other interactive events on Instagram and Facebook Live
  • Instagram Stories: Sharing behind-the-scenes looks at the company, as well as showcasing destinations and activities in real-time
  • Social media contests: Running contests and giveaways that encourage engagement and user-generated content
  • Interactive content: Creating quizzes, polls, and other interactive content that engages the target audience and showcases the company’s expertise

These social media opportunities can help build brand awareness, engage the target audience, and drive bookings.

We hope these ideas are great! If they aren’t – or you’d like some more – go ahead and use the tool again!

Email us at hello@conklinmedia.com and we can chat more about implementing these strategies or others you may be excited about! It’s what we do.

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The Old vs the new

Business Growth Strategies

Old Business Growth Strategies – The Marketing Team Concept

Whether a business has ten employees or ten thousand, its separate departments or divisions dictate how day-to-day business functions. When looking at profitability and growth, the focus is often the marketing department. This team holds ultimate responsibility for branding and promoting the business and its services.

Odds are, your marketing team receives a product or service concept from the design or engineering department with very little background. Their task is to promote your product or service and bundle it up in a package that the sales team can work with.

Today’s concept of the marketing team puts your product or service on a conveyor belt through each of your company’s departments. Each department receives a turn but only interacts during the hand-off. This approach to marketing teams compartmentalizes each department, breaking down the processes that create the most opportunity for growth.

The Old Way of Going to Market

The Growth Team Concept

On the surface, it might seem apparent that the marketing department and customer service department have nothing in common. One deals with promoting your business and streamlining advertising and branding. The other handles incoming business and diverts it as necessary.

However, the new growth team concept takes into consideration the commonalities between the two departments and creates ways for each to benefit the other. Letting customer service staff in on some marketing secrets helps them develop a better angle from which to approach guests. Feedback from customer service personnel can help the marketing team tailor their campaigns and zero in on specific target markets.

In the old model, marketing and customer service were steps away from one another, and likely never interacted at all. This is also true of other teams which would benefit from more overlap, including tech support, sales, and even product designers.

The marketing team concept sequesters those brilliant marketing minds away from other influential forces within your business. With each department focusing on its own role at each product stage, no one is looking at the bigger picture and considering how to best meet company needs.

What’s in a Growth Team

Involving all departments throughout the product or service development process is vital to growth. Rather than separate departments focusing on their own goals, a growth team brings all those collaborators together.

Letting each department exert its own influence allows for changes to product or service design, preventing failures due to not only engineering issues but also customer preferences. While each department has a specific contribution to the end product, bringing them all together breaks down barriers in the creative process.

Based on company consultations, here are a few key points to consider about each respective department within your organization and their strengths in a modern growth team strategy.

  • Leadership– As the main decision-makers in your organization that start the ball rolling when it comes to designing new products or rolling out new services, leaders also need to listen for feedback that can impact the success of new or existing products.
  • Engineering– When preliminary plans become a reality, engineering teams may prefer to sacrifice function for form. Marketing, sales, and tech influences can keep product development moving forward.
  • Marketing– This team’s responsibilities lie in generating leads and creating a cohesive branding package for your organization and its products, but true feedback comes from support personnel who hear directly from customers.
  • Sales– Proffering the product with its complete marketing package to customers and sealing the deal isn’t always straightforward. Sales staff need to understand the product and its nuances to promote it to customers better.
  • Tech– Tech’s responsibilities are more than resolving email glitch issues. They can have valuable input that pertains to the function of processes and products, plus connectivity solutions that make a product a referral source.
  • Support– As the main point of contact with the customer, the support or service department has the unique ability to direct customer feedback along the appropriate channels. Ensuring that those channels receive the feedback is a huge challenge in the current marketing team structure.
New Business Growth Team

How to Create a Growth Team

Keeping an open mind is the first step in creating a functional growth team that sends your profits soaring. Unconventional solutions can come from unexpected places, but hopefully, those places are your company’s department teams.

Establishing a collaborative round-table type setting where all departments have representation alters the assembly-line structure that the old marketing team was part of. Rather than piecing things together as the product concept moves along, the original concept takes on adjustments in its beginning stages.

Growth teams follow a five-stage process that groups multiple departments based on the product and customer needs at each stage. These recommendations aim to keep the right people in the know for optimal outcomes in both earning leads and closing sales.

Product/Service Design

In the initial design stages, all departments (leadership, engineering, marketing, sales, tech, and support) need to have a voice. This can avoid major errors that lead to stunted sales and complete marketing flops. Each department offers its unique perspective of the product in question and improves on it before it reaches the customer.

Awareness

Generating awareness for a product or service is a task that’s not just for the marketing team anymore. Sales and tech departments can also lend their expertise on how best to showcase products for lead generation.

Combining ad analytics with online sales support, for example, helps address defined customer groups. Integrating social media allows companies new ways to perform outreach and capture leads. Without tech and sales, marketing is aiming into a void and hoping to hit the right target.

Nurturing

The next step in generating customer interest and nudging them closer to a purchasing decision depends on the abilities of the marketing, sales, and tech teams. Feedback at this stage allows for adjustments to the marketing pitch that the team uses and the technology that generates feedback.

Tech personnel can utilize website analytics to suggest changes to marketing techniques based on client interest (or disinterest), allowing your company to modify its approach on the fly rather than after months of failure to close on a sale.

Acquisition

The moment of sale requires more than sales staff who have a way with words. Part of selling effectively involves understanding what the organization is selling, and what problems and challenges arise after the sale. Sales, marketing, support, and tech staff must communicate to decipher whether customers are satisfied or not, and why.

While sales staff might consider a successful sale a job well done, the tech department’s data and the support staff’s feedback may tell a different story. Considering all these viewpoints gives a well-rounded look at what’s happening after the sale. Plus, when a product or service itself serves as a referral source, the true measure of the product may lie in its analytics after the fact.

Support

All businesses strive to improve their processes, services, and products. The ideal way to begin this improvement is through accepting customer feedback and acting on it. This demands that support, engineering, marketing, and sales reconvene to hash out any remaining issues.

For example, support can transmit feedback to engineering, who can then make improvements to the product to customer specifications.

The Bottom Line

The modern business growth strategy concept is an adaptive approach to teamwork and department integration regardless of your industry. Transitioning to this feedback-loop strategy not only unites your company’s separate divisions into one team, but it also stands to boost your profits over time. There is some great info at Growth Hackers as well.

Here is a video that breaks this whole thing down.